Now this can't be good. Variety is reporting that TV critics are crying foul over the fact that The CW has decided not to send out 90210 screeners to preview the highly anticipated show's first episodes.
"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen '90210' for any media in advance of its premiere," the network and studio said in a statement. "We're not hiding anything ... simply keeping a lid on '90210' until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."
But the CW and CBS Par's insistence that they're "not hiding anything" has led to critic speculation that, well, they're doing exactly that.
"By refusing to send screeners of the '90210' premiere to critics, the CW has aroused deep suspicions," St. Louis Post-Dispatch critic Gail Pennington wrote on her website, under the headline, "How much does the new '90210' suck?"
In Hollywood it's usually a very bad sign when a studio does not screen an upcoming movie. If the same turns out to be true for 90210, it may become one of the most anticipated bombs in recent memory.