Newsweek has a funny article by Joshua Alston about why men love Gossip Girl and aren't afraid to say so.
Here is an excerpt.
With "Gossip Girl," creator Josh Schwartz has managed to replicate what he did before with "The O.C.," another teen soap for which guys have an unconflicted affinity. That is, he's done for teen dramas what Judd Apatow did for romantic comedies: he's figured out how to take a genre that is traditionally hostile to men and make it welcoming to them. And the trick is only to put fleshed-out, relatable male characters into them rather than cartoonish buffoons.
So what do you think? Is Alston onto something? Could the same be said of say General Hospital which has a more obvious male appeal?