This week General Hospital was the biggest gainer out of all of the soap operas with an increase of +282,000 more people tuning in compared to the previous week. This increase was much needed after last weeks lows. Days Of Our Lives came in second place with an increase of +51,000 viewers compared to the previous week's results. One Life To Live also saw slight gains in total viewership this week with +2,000 increase over last weeks totals.
October 27, 2008 - October 31, 2008
1 Y&R 3.4
2 B&B 2.5
3 GH 2.2
4 DAYS 2.0
4 AMC 2.0
4 OLTL 2.0
6 ATWT 1.8
8 GL 1.5
The bad news this week goes to the CBS daytime dramas who all saw big losses in total viewers and drops in the household ratings. The Young And The Restless saw the biggest loss of -285,000 viewers tuning out leaving the top rated soap tied at their lowest rating ever (3.4). The Bold And The Beautful saw -176,000 viewers tuning out and As The World Turns had a nasty -273,000 drop in total viewers compared to the previous week. Guiding Light did not do as bad but still saw a loss of -90,000 viewers compared to the previous week. All My Children was the only ABC soap to see a drop in ratings with -162,000 more viewers tuning out compared to the previous week.
This is definately not the best start going into the ever imporant ad-revenue-generating November Sweeps!