BREAKING NEWS: NBC Renews Days of Our Lives!


Ending months of specualtion, Variety is reporting that NBC and Sony Pictures TV have finally reached a deal to keep Days of Our Lives on the air possibly through Sept. 2011. 


According to the article, NBC's current deal for Days was going to expire in March. The new contract will keep Days of Our Lives on NBC through Sept. 2010, however, if " certain parameters on the show are met", the 43-year-old sudser could be on the air through 2011. The article also points out that Days was previously renewed in five-year cycles, illustrating a new reality for network soap opera contract negotiations.

Thanks Snowi for the tip!