Don't stand up and cheer about As The World Turns reportedly being offered a one-year pick up from CBS. We're hearing from several sources The Tiffany Network has already informed producers of the soap opera this pick up would be the last for the sudser, which today celebrates its 53rd anniversary on the air.
"The people at World Turns were told they won't be picked up again after the one-year renewal," says one source.
Another insider, the same one who informed Daytime Confidential's Melmonths back that Guiding Light would be cancelled if it didn't achieve and sustain a 1.8 household rating by April—as we all know the sudser was cancelled on April 1—is saying P&G has been in fact pitching their serials as a package deal to other networks and cablers.
"P&G was recently in talks with SOAPnet about picking up both soap operas, but the deal fell through about a month ago," reveals the mole.
According to an ABC mole, P&G is gearing up to pitch Brian Frons once again.