It looks like we aren't the only ones concerned with ABC Daytime's ratings bleed out. One of General Hospital's biggest superstars ever, Tristan Rogers talks about the situation on his Facebook profile.
I keep harking back to the time we are in and the audience we are appealing to. The networks have a vested interest in looking ahead and appealing to the 18-45 demographic. It makes sense. They have to move forward and this “demo” is hotly contested by cable who generally “out gun” them because they have less constrictions. But the fact remains that removing this demographic from the mix still leaves a huge audience in the plus-50 bracket that, in this genre, is ignored. Remember, the 80’s forged what is the daytime drama market today. This is a market that continues to expand. In this economy they have more spending power, and if you believe all the media “spin”, 50 is the new 40? I don’t know about that last bit, but the fact is that 50 plus is a mighty market and they like soaps in the traditional sense. So why isn’t someone trying to appeal to this? This isn’t a criticism, it’s an observation. If the Networks don’t want a relationship here I know someone who does. Me."
Rogers continues on to say after reprising the iconic role of Robert Scorpio for the critically-acclaimed Lisa de Cazotte produced/Sri Rao penned General Hospital: Night Shift 2, his thoughts on how the genre should proceed changed.
What was done on NS 2 was the pathway to the future. What was demonstrated was that the show that it parrelled, was not important, the historical legacy of that show was. Inside of only 14 episodes NS 2 showed, that with HD and a host of other subtle elements, all bound together with a solid story presented by characters that the audience were comfortable and familiar with, we had something unique. Not something that slammed you in the head with “stunts and events”, but a balanced presentation of elements that were consistent and never overpowered the viewer. The overall feeling was, “This is different, but I don’t quite know why”. Right now it has gone over some peoples heads, but the fact remains that this show was the most significant development in soap culture since Gloria changed it all in 1980."
I don't know about you guys, but I would hand over my stimulus check to see an independent, soapy product penned or produced by someone like Rogers, Sri Rao or Martha Byrne, whose passion for the daytime industry and respect for its Golden Era are evident everytime they speak, as opposed to the rhetoric, faux concern and soap speak we get from the likes of Chuck Pratt, Ken Corday and Christopher Goutman. Even if the projects were produced on shoe-string budgets like We Loves Soaps' Roger Newcomb's Manhattanites (available on DVD May 6), and simply aired over You Tube or Hulu, it would be something for soap fans to get excited about. God knows there isn't much to stand up and cheer about on ABC Daytime.