GH and OLTL Hit New All-Time Lows in W18-49, Total Viewers; DAYS Jumps in Households, W18-49
Things continued to look pretty dismal for the Mouse House Soaps ratings-wise the week of April 20th. According to Soap Opera Network, both General Hospital and One Life to Live hit new all-time lows among total viewers and among Women 18-49. GH lost 265,000 total viewers, while OLTL lost 275,000. GH also hit a new low in overall household viewers, dropping two-tenths of a point. All My Children, the top ABC soap in total viewers, also lost 149,000 watchers, resulting in a drop of one-tenth of a point in households. AMC held steady among Women 18-49 to tie GH in that demo.
Over at The Tiffany Network, daytime's number one soap The Young and the Restless lost 171,000 viewers, causing a drop of two-tenths of a point in households. The sudser also dropped two-tenths of a point among Women 18-49. Y&R's sister soap The Bold and the Beautiful actually added 14,000 viewers, helping to keep B&B's numbers steady among households and Women 18-49.As The World Turns also held their numbers among households and Women 18-49, while losing approximately 42,000 total viewers. Sad news for Guiding Light fans. The 72-year-old sudser dropped to 1.5 in households and lost two-tenths of a point among Women 18-49. No surprise the ratings success story of the week is the charmed Days of Our Lives. The Gary Tomlin-produced sudser added 88,000 total viewers, which led to DAYS being the only soap opera to see a bump in both households and Women 18-49. DAYS is also the only soap opera up year-to-date among total viewers and households.
Total Viewers
1. Y&R 5,109,000 (-171,000/-224,000)
2. B&B 3,488,000 (+14,000/-292,000)
3. DAYS 2,900,000 (+88,000/+16,000)
4. ATWT 2,488,000 (-42,000/-428,000)
5. AMC 2,423,000 (-149,000/-43,000)
6. GH 2,360,000 (-265,000/-668,000) - New Low
7. OLTL 2,288,000 (-275,000/-373,000) - New Low
8. GL 1,969,000 (/-405,000)
Households
1. Y&R 3.6/13 (-.2/-.2)
2. B&B 2.6/9 (same/-.1)
3. DAYS 2.2/8 (+.1/+.1)
4. ATWT 1.9/7 (same/-.2)
4. AMC 1.9/7 (-.1/-.1)
6. GH 1.8/6 (-.2/-.5) - New Low
6. OLTL 1.8/6 (-.1/-.3)
8. GL 1.5/5 (-.1/-.2)
Women 18-49 Rating
1. Y&R 1.7 (-.2/same)
2. DAYS 1.4 (+.1/-.1)
3. B&B 1.2 (same/same)
4. AMC 1.1 (same/same)
4. GH 1.1 (-.2/-.6) - New Low
6. OLTL 1.0 (-.2/-.4) - New Low
7. ATWT 0.9 (same/-.2)
8. GL 0.7 (-.2/-.3)
