In the latest edition of Deep Soap, Sara Bibel has penned an open letter of sorts to ABC Daytime's most hated man Brian Frons.This comes on the heels of the ratings bust that all of Frons's soaps experienced the week of April 20th with the targeted ratings group that Frons loves to pander to, 18-49.
Free your headwriters and producers to do their jobs. Tell them that for six months you aren’t going to give them any notes at all. You’re going to trust that they know what they’re doing. I suspect that they’ve been writing for you, rather than the audience, for a very long time. I remember what a good writer Robert Guza used to be in the late 90s. Some of Ron Carlivati’s stories that you vetoed have leaked on-line. They’re a lot better than what is on the screen now. Allow them to create plots that you don’t like or understand. The audience might have a different opinion.
Bibel also calls Frons out on his diss of the rival networks soaps who coincidentally kicked the Mouse House's tail in the ratings.
You mocked CBS for being the old people’s network. You claimed audiences were giving up on Days of Our Lives’ because Jeff Zucker announced the show’s contract wouldn’t be renewed. You’ve nixed short-term appearances on CBS soaps by a non-contract ABC actress. So I hope you’re angry. I hope you’re determined to get back on top. It’s time to do some self-evaluation.
Church girl! For more of Bibel's call to action for Frons, check out her piece at Fancast.Com/Blogs/Category/Deep-Soap