It isn't always the biggest things that matter the most to people. On today's The Oprah Winfrey ShowOprah revealed that more people have told her thank you for the KFC grilled chicken meal coupons than she has for the cars she's given away.
Viewers also learned that they can take any unused coupons in to KFC and the fast food chain will write down their contact information so that they can be mailed a coupon for the free grilled chicken meal, and they'll throw in a Pepsi. The explanation provided for the chicken shortages is that KFC expected customer's use of the coupons to be staggered, not all at once. By sending out the coupons they'll be able to stagger usage and ensure that everyone receives the best service. As Oprah put it "people are hungry."