The week of May 4-8, 2009 was a good one for some daytime dramas, others...not so much. According to the Nielsen Ratings (posted by our friends at Soap Opera Network), the best soap opera in the game, The Young and the Restless added 61,000 total viewers over the previous week, and also jumped up two-tenths of a point in households. Y&R also added one-tenth of a point among the coveted Women 18-49 demographic. The Maria Arena Bell-helmed sudser is up an impressive 214,000 total viewers (more than any other soap) over this time last year, and is up two-tenths of a point in households year-to-date. Go 'head Auntie Maria! I can't wait to see what the ratings will look like once word spreads that Thom Bierdz is back!
The news wasn't so good for Y&R's ugly step-soap, The Bold and the Beautiful. The cartoon-opera lost 107,000 total viewers and dropped one-tenth of a ratings point in households. B&B did gain one-tenth of a point among Women 18-49, however the once-great soap is down a whooping 518,000 viewers year-to-date. To think there was a time when I rushed home to watch my B&B episodes first. Maybe this bleedout will convince Brad Bell the fans aren't as fascinated by Ridge vs. Rick, Phoebe and Donna as he is.
Things were even worse for As The World Turns. The only P&G/TeleNext show that will appear on the CBS daytime lineup past next Sept. 18, lost 70,000 total viewers over the previous week, hitting a new all-time low. Memo to Chris Goutman and Barbara Bloom: The three-day-a-week model bites. Go back to telling good stories every day, you know, like you get paid to do! ATWT is down one-tenth of a point in households, yet held steady among Women 18-49. ATWT has lost a devastating 417,000 total viewers year-to-date and is down three-tenths of a point from this time last year in households.
Unfortunately, Guiding Light didn't have the best of weeks either. The Little Soap Opera That Could dropped 81,000 total viewers over the previous week, losing one-tenth of a ratings point in households where it dipped back to a depressing 1.5. GL is down 371,000 viewers year-to-date. GL head steady among Women 18-49. Maybe all of the one-sided doom and gloom reporting from the mainstream media is causing fans to give up and tune the show out, just when it needs our support more than ever?
Over at ABC, the big story is One Life to Live, though in the midst of the creative chernobyl known as Stacy, OLTL still managed to add 66,000 total viewers over the previous week. OLTL also went up one-tenth of a point in households and held steady among Women 18-49. OLTL is only down 18,000 total viewers year-to-date. That certainly isn't the case for ABC flagship General Hospital. GH is still bleeding out, and appears to be in desperate need of emergency surgery. The soap opera lost 77,000 total viewers over the previous week and is down a staggering 403,000 total viewers year-to-date. GH went down one-tenth of a point in households, yet held steady in Women 18-49, ranking Number 2 in that demo. All My Children managed to only shave off 26,000 total viewers, holding steady in households and Women 18-49. Don't expect that to be enough to get rid of Chuck Pratt anytime soon, however. AMC is actually up 92,000 viewers over this time last year. Whether we like it or not, it's good to be Chuck. Sigh.
As for NBC's Days of Our Lives, in yet another head-scratching jolt of irony, just as many of us at DC are thinking the soap opera is finally improving, DAYS lost 130,000 viewers last week. I've given up trying to figure out what makes people watch this show and when. DAYS is up 40,000 total viewers over this time last year, however, which makes the fanboy in me happy. DAYS is the show most dear to my heart, so even when it pisses me off, I can't imagine a Christmas not sitting at home watching my aunts and cousins cook while watching the Hortons hang those damn ornaments on that tree. What can I say, I'm sentimental.
Ratings for the week May 4-8, 2009
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,171,000 (+61,000/+214,000)
2. B&B 3,360,000 (-107,000/-518,000)
3. DAYS 2,736,000 (-130,000/+40,000)
4. AMC 2,459,000 (-26,000/+92,000)
5. GH 2,445,000 (-77,000/-403,000)
6. OLTL 2,439,000 (+66,000/-18,000)
7. ATWT 2,434,000 (-70,000/-417,000) <-------- new low
8. GL 2,018,000 (-81,000/-371,000)
1. Y&R 3.8/14 (+.2/+.2)
2. B&B 2.5/9 (-.1/-.3)
3. DAYS 2.1/7 (same/same)
4. AMC 1.9/7 (same/same)
4. OLTL 1.9/7 (+.1/-.1)
4. GH 1.9/6 (-.1/-.3)
7. ATWT 1.8/7 (-.1/-.3)
8. GL 1.5/5 (-.1/-.2)
Women 18-49 Rating
1. Y&R 1.7/13 (+.1/same)
2. GH 1.2/8 (same/-.2)
2. DAYS 1.2/8 (-.1/-.2)
2. B&B 1.2/8 (+.1/-.1)
5. AMC 1.1/8 (same/same)
5. OLTL 1.1/8 (same/-.1)
7. ATWT 0.9/6 (same/-.2)
8. GL 0.8/5 (same/-.3)