It's the end of the "World" as we know it. CBS President Nina Tassler has stated the obvious to theNew York Times concerning As The World Turns' ratings woes. Following the Television Critics Association presentation where it was announced Guiding Light would be replaced by Let's Make a Deal, Tasser admitted more changes were likely afoot regarding the Tiffany Network's daypart.
After a presentation to the Television Critics Association in Pasadena, Calif., Nina Tassler, the president of CBS Entertainment, warned of other potential daytime changes. She said that another long-running CBS soap, “As The World Turns,” was also facing ratings challenges, and that CBS was “looking at all of daytime very carefully.”