People should know that Broadcasting & Cable, a reputable trade magazine, counted the one hour red carpet show, which was NOT in prime time, as part of the awards ceremony. We actually did over a 2 HH rating and closer to 2.8 or more million viewers. Here’s what Nielsen said as far as the CW was concerned:
Vs. CW's prior 4-week time period average (movies), the Daytime Emmy Awards telecast up +81% in total viewers, +122% in HH, +50% in W18-49, +57% in W25-54, +20% in W18-34, +20% in A18-49, +17% in A25-54 and +25% in A18-34.
Romanovich then talks about the response by advertisers, producers, actors, fans, and the Academy. Read the fully story at We Love Soaps.