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The Young and the Restless KILLS in Total Viewers and Demos!





Sing my name, Patty, Patty. First the good news. CBS Daytime's The Young and the Restless SKYROCKETED the week of Sep. 21-25. Y&R gained a whopping 276,000 total viewers and was watched by almost 5.3 million people for the week!  Y&R went up two-tenths of a point for a 3.8 in households, and held steady among women 18-49. Sister soap The Bold and the Beautiful went up 40,000 total viewers, and increased one-tenth of a ratings point in households. B&B isn't doing so good in the coveted women 18-49 demo, however. The soap is in next to last place in that demo (tied with its lowest rating ever), just above the ancient skewing-As The World Turns. Speaking of ATWT, the Chris Goutman-helmed sudser wasn't at the bottom in total viewers for a second week in a row, as many—including myself— expected it would be. ATWT, which gained 66,000 total viewers, actually beat both All My Children and One Life to Live in total viewers. ATWT went up one-tenth of a point in households, but stayed the same among women 18-49, holding the last place in that demo.




Over at ABC, General Hospital started to stagnate a bit. The sudser lost 32,000 total viewers, and didn't budge in households or among women 18-49. Creative disaster All My Children saw 76,000 people become smart enough to change the channel.  AMC did manage to go up one-tenth of a point in households, and is up two-tenths of a point year-to-date in that demographic. AMC is tied with GH for fourth place in households. Pine Valley, 90210 held steady among women 18-49. Now for the bad news. One Life to Live—daytime's best soap opera currently on the air—was the least watched daytime drama  among total viewers for the week of Sept 21-25. The story wasn't much better for Llanview lovers when you take a look at households. OLTL is tied with ATWT in last place in the demo. The silver lining is, OLTL went up one-tenth of a ratings point among women 18-49, and is beating AMC in that coveted demo. WATCH ONE LIFE TO LIVE!

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Days of Our Lives started to slide a bit (Crystal Chappell couldn't arrive at a better time!). The little-soap-that-could lost 6,000 total viewers and stayed the same in households. DAYS also went down one-tenth of a ratings point among women 18-49, however the soap is still up for the year two-tenths of a point in households and among women 18-49.

Total Viewers

1. Y&R 5,278,000 (+276,000/+83,000)

2. B&B 3,386,000 (+40,000/-226,000)

3. DAYS 2,864,000 (-6,000/+293,000)

4. GH 2,670,000 (-32,000/-111,000)

5. ATWT 2,554,000 (+66,000/-180,000)

6. AMC 2,522,000 (-76,000/+179,000)

7. OLTL 2,462,000 (-100,000/-15,000)

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HH

1. Y&R 3.8/13 (+.2/+.1)

2. B&B 2.5/8 (+.1/-.1)

3. DAYS 2.1/7 (same/+.2)

4. AMC 2.0/7 (+.1/+.2)

4. GH 2.0/6 (same/-.2)

6. OLTL 1.9/7 (-.1/same)

6. ATWT 1.9/6 (+.1/-.1)


Women 18-49 Viewers

1. Y&R 1,142,000 (+24,000/-29,000)

2. GH 872,000 (+4,000/-75,000)

3. DAYS 861,000 (-40,000/+111,000)

4. OLTL 772,000 (+14,000/-20,000)

5. AMC 747,000 (+18,000/+11,000)

6. B&B 674,000 (-2,000/-162,000)

7. ATWT 556,000 (+3,000/-151,000)


Women 18-49 Rating

1. Y&R 1.7/11 (same/-.1)

2. GH 1.3/8 (same/-.1)

2. DAYS 1.3/8 (-.1/+.2)

4. OLTL 1.2/7 (+.1/same)

5. AMC 1.1/7 (same/same)

6. B&B 1.0/6 (same/-.3) <------- ties low rating (Last time: September 14-18, 2009)

7. ATWT 0.8/5 (same/-.3)


Girls 12-17 Viewers

1. GH 43,000 (-3,000/+30,000)

2. DAYS 31,000 (+8,000/+2,000)

3. Y&R 29,000 (+8,000/-32,000)

4. OLTL 26,000 (same/+14,000)

5. ATWT 24,000 (+8,000/-6,000)

6. B&B 23,000 (+12,000/-16,000)

7. AMC 15,000 (+6,000/-6,000)


Women 18-34 Rating

1. Y&R 1.1/7 (-.1/+.1)

2. DAYS 1.0/7 (+.1/+.1)

2. GH 1.0/6 (+.1/same)

4. OLTL 0.9/6 (same/+.1)

5. AMC 0.8/5 (-.1/+.1)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.5/3 (same/same)

Photo by PR Photos

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