Viewers Giveth to Young and Restless, And Viewers Taketh Away
Genoa City lovers might have tuned in to see the climax of the Mary Jane/Patty saga the week before, but they didn't stick around for the fallout (Source: SON). For the week of Sept. 28-Oct. 2, The Young and the Restless lost 314,000 total viewers, and dropped back down two-tenths of a point in households. I guess even with stellar acting and impressive writing for the week, faux dead babies, grieving legacy families, rampant psychosis and patriarchs on heart pumps wasn't exactly most viewer's cup of Crimson Lights coffee. (Side note: When was the last time anyone we cared about actually made good, hot steamy love on this soap?) Y&R did manage to hold steady among women 18-49.
Y&R's kid sister sudser, The Bold and the Beautiful dropped 125,000 viewers total viewers over the previous week. B&B also went down one-tenth of a point in households, yet didn't budge among women 18-49, tied at the soap's all-time low for that demograpic. As The World Turns shed 168,000 viewers and dropped one-tenth of a ratings point in households. ATWT held steady among women 18-49, however. P&G's last soap was down year-to-date 346,000 total viewers, two-tenths of a ratings point in households and three-tenths of a ratings point among women 18-49.
Over at ABC, One Life to Live was the only soap to gain total viewers, but that isn't much to brag about. The Mouse House's best sudser inched up just 3,000 total viewers over the week (Hey, as long as it's enough to beat All My Children!). OLTL held steady in households (tied with AMC), yet lost one-tenth of a ratings point among women 18-49, yet still managed to beat—wait for it—AMC in that demo. WATCH ONE LIFE TO LIVE! Speaking of AMC, the Pratt-tastrophe lost 74,000 total viewers over the week. AMC also dropped one-tenth of a ratings point in households, yet held steady among women 18-49. ABC's flagship soap, General Hospital lost 35,000 total viewers over the week, and held steady in households. The rapidly improving sudser did go up one-tenth of a point among women 18-49.
Last, but certainly not least, NBC's lone sudser, Days of Our Lives, saw 39,000 new or returning total viewers tune in to the goings on in Salem. DAYS is up year-to-date a genre-inspiring 397,000 total viewers. DAYS held steady in households (up two-tenths of a point year-to-date), and among women 18-49. If DAYS hasn't satisfied whatever metrics NBC needed to justify keeping it on air, the Peacock will have anarchy on their hands!
Ratings for the week September 28 - October 2, 2009
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(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,964,000 (-314,000/+25,000)
2. B&B 3,261,000 (-125,000/-324,000)
3. DAYS 2,903,000 (+39,000/+397,000)
4. GH 2,635,000 (-35,000/-310,000)
5. OLTL 2,465,000 (+3,000/-29,000)
6. AMC 2,448,000 (-74,000/+67,000)
7. ATWT 2,386,000 (-168,000/-346,000)
HH
1. Y&R 3.6/13 (-.2/same)
2. B&B 2.4/8 (-.1/-.2)
3. DAYS 2.1/7 (same/+.2)
4. GH 2.0/6 (same/-.3)
5. AMC 1.9/6 (-.1/+.1)
5. OLTL 1.9/6 (same/same)
7. ATWT 1.8/6 (-.1/-.2)
Women 18-49 Viewers
1. Y&R 1,095,000 (-47,000/-5,000)
2. GH 918,000 (+46,000/-98,000)
3. DAYS 835,000 (-26,000/+4,000)
4. OLTL 748,000 (-24,000/-52,000)
5. AMC 669,000 (-78,000/-63,000)
6. B&B 653,000 (-21,000/-164,000)
7. ATWT 545,000 (-11,000/-185,000)
Women 18-49 Rating
1. Y&R 1.7/11 (same/same)
2. GH 1.4/9 (+.1/-.1)
3. DAYS 1.3/8 (same/same)
4. OLTL 1.1/7 (-.1/-.1)
5. AMC 1.0/7 (-.1/-.1)
5. B&B 1.0/6 (same/-.2) <------- ties low rating (Last time: September 21-25, 2009)
7. ATWT 0.8/5 (same/-.3)
Girls 12-17 Viewers
1. GH 51,000 (+8,000/+27,000)
2. Y&R 49,000 (+20,000/+4,000)
3. DAYS 37,000 (+6,000/+8,000)
4. B&B 35,000 (+12,000/+3,000)
5. OLTL 34,000 (+8,000/+19,000)
6. ATWT 33,000 (+9,000/+10,000)
7. AMC 12,000 (-3,000/-20,000)
Women 18-34 Rating
1. Y&R 1.2/8 (+.1/+.2)
2. DAYS 1.0/7 (same/same)
3. GH 0.9/6 (-.1/-.2)
4. AMC 0.8/5 (same/+.1)
4. OLTL 0.8/5 (-.1/same)
6. B&B 0.6/4 (same/-.1)
7. ATWT 0.4/3 (-.1/-.2)
