Cameron Mathison "Cheers" up in P&G's Brighten Bay

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All My Children'sCameron Mathison is starring in Procter & Gamble's new web soap Brighten Bay, according to Reuters. The Cheer soap campaign touts brightening "laundry routines at an affordable price."

The campaign features storylines and webisodes set in Brighten Bay, a colorful community with on-going drama between its neighbors, including: Nurse Nancy, Sandy, David and the hero of Brighten Bay, Dr. Dan, played by soap opera star Cameron Mathison. Viewers will tune in to watch the drama unfold as Dr. Dan goes head-to-head with David in battles involving love, lies and heartbreak. The campaign will be supported by a robust interactive Web site,, where viewers can join the community and follow along closely as the plot thickens surrounding Dr. Dan, the bright spot in a dirty world. Visitors to the site will also have access to sweepstakes, soap opera trivia, and other games and activities featured on the Brighten Bay Facebook® fan page and the Brighten Bay YouTube® channel.

 Watch the premiere episode after the jump. What do you think of the episode?