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DAYS of Our Ratings Success Story; Even With Franco GH Slides

Not even James Franco's first appearance on General Hospital was a match for Days of Our Lives the week of November 16-20, 2009. More soap lovers tuned in to watch Sami Brady (Alison Sweeney) get her baby back in Salem than tuned in to see the movie star begin his stint as a sexy, artistic sociopath in Port Charles. (Source: SON). DAYS was number three in total viewers for the week, up 69,000 watchers over the previous week (426,000 year-to-date), but that wasn't the most impressive news. NBC's lone soap hit number two in households for the first time since June 2004! DAYS is also number two among 18-49 and is only separated by Y&R by three-tenths of a ratings point in this all-important demo.  Ken Corday should so buy Gary Tomlin a new Mercedes.


As for GH, the soap actually went down the week Franco started. GH lost 163,000 total viewers. GH dropped one-tenth of a ratings point in households (dropping below The Bold and the Beautiful), and slipping two-tenths of a point among women 18-49. Okay, color me confused. The show is better than it's been in months AND they have a major movie star hottie! What's really going on at the Mouse House? Oh well, nothing left to do but bring back Vanessa, Genie and put Liason back together!

In other ABC Daytime ratings news, All My Children and One Life to Live also lost a butt load of viewers. AMC shed a whopping 222,000 total viewers. Lord have mercy, it's a wonder there's even a show left for Lorraine Broderickto fix! AMC went down one-tenth of a point in households, yet held steady among women 18-49. OLTL dropped 164,000 total viewers and fell one-tenth of a point in households and among women 18-49. For the first time in a long time, I can't say I blame people for not watching this week. This Mitch Laurence (Roscoe Born) stuff is a plot-driven farce. Those Buchanan twins are gonna drive me to drinking rubbing alcohol with all that overacting, and as much as I love Tea Delgado (Florencia Lozano), tone it down a bit homegirl! Robin Strasser needs some scenery left to chew. Sigh, it pains me to say that about my One Life to Live, it's still generally the best soap in daytime any given week, but there's a lot of histrionics on my screen and I ain't happy!

The news wasn't much better over on the Tiffany lineup. The Young and the Restless shed 98,000 total viewers. Y&R dropped one-tenth of a ratings point in households, but held steady among women 18-49. If they gave Adam (Michael Muhney) his what for, I bet that show would shoot to a 4.0. I am sorry, but I am over Blind Man's Bluff. This character went from moody, complicated and mysterious (Chris Engen's version) to snarky and delicious (Muhney's version early on) to a mustache-twirling joke that TPTB are much more fascinated with than the fans are. Y&R's sister soap, The Bold and the Beautiful, dropped 46,000 total viewers over the week. B&B went down one-tenth of a ratings point in households, yet held steady among women 18-49. B&B is decidedly more enjoyable of late. I am glad it's, you know, a fashion soap again. Not feeling the whole surrogacy storyline (Sorry Sarah Brown fans). It sticks out like a sore thread. Brown is too strong of an actress for another lame story, and we all know Brad Bell will get bored with this story in like six weeks and rush into another Taylor/Ridge/Brooke farce. Just ask Lesli Kay. Get Brown to Y&R STAT. We need a viable Victoria Newman!

The soap I am enjoying most these days, As The World Turns, dropped 67,000 total viewers over the previous week. ATWT held steady in households and among women 18-49. If you tuned out of ATWT because a.) Martha Byrne left or b.) the Nuke stories kept getting increasingly stupid or c.) you got tired of every man on Synder farm getting boners in the stranglers for their relatives, you can safely tune back in. ATWT has gotten back to basics, thanks to a sweeping, poignant romantic drama featuring the soap's best couple, Jack and Carly (Michael Park and Maura West). I am also enjoying the quadrangle between Lily (Noelle Beck), Holden (Jon Hensley), Damian (Paolo Seganti) and Meg (Marie Wilson). Wilson is a delicious, hot mess as a newly bonkers Meg. Goodbye Vortex of Suck! Nuke (Van Hansis and Jake Silbermann) are finally, finally viable again, thanks to an actual smart plot twist for the pairing in Noah's blindness. Katie (Terri Colombino) and Brad's (Austin Peck) Ghost-esque storyline, complete with Henry (Trent Dawson) in the Whoopi Goldberg role could have been a joke, but it's proven sweet and tender, which leads us to Tom Pelphrey as Mick. I wasn't happy when I first learned ATWT was embarking on not one, but two supernatural-themed storylines at the same time, but so far, so good.

If you aren't watching ATWT, you're missing some enjoyable suds! Keep checking back to Daytime Confidential for more of my post-Turkey Day reflections on your fave soaps. It's been a few weeks, so you know I've got lots to rant and rave about!

Numbers are based on Live+Same Day ratings

Ratings for the week November 16-20, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,817,000 (-98,000/-263,000)

2. B&B 3,230,000 (-46,000/-341,000)

3. DAYS 3,124,000 (+69,000/+426,000)

4. GH 2,655,000 (-163,000/-164,000)

5. AMC 2,531,000 (-222,000/-59,000)

6. OLTL 2,528,000 (-164,000/-152,000)

7. ATWT 2,385,000 (-67,000/-270,000)


1. Y&R 3.5/12 (-.1/-.2)

2. DAYS 2.3/8 (+.1/+.3) --------> (Last time in 2nd place: June 7-11, 2004)

2. B&B 2.3/8 (-.1/-.3)

4. GH 2.0/6 (-.1/-.2)

5. AMC 1.9/7 (-.1/-.1)

5. OLTL 1.9/7 (-.1/-.2)

7. ATWT 1.8/6 (same/-.2)

Women 18-49 Viewers

1. Y&R 1,114,000 (-25,000/-48,000)

2. DAYS 946,000 (+34,000/+126,000)

3. GH 840,000 (-136,000/-69,000)

4. OLTL 722,000 (-84,000/-108,000)

5. B&B 708,000 (-9,000/-106,000)

6. AMC 694,000 (-58,000/-64,000)

7. ATWT 593,000 (-21,000/-53,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/-.1)

2, DAYS 1.4/9 (same/+.2)

3. GH 1.3/8 (-.2/-.1)

4. AMC 1.1/7 (same/same)

4. OLTL 1.1/7 (-.1/-.2)

4. B&B 1.1/7 (same/-.1)

7. ATWT 0.9/6 (same/-.1)

Girls 12-17 Viewers

1. GH 65,000 (+8,000/+26,000)

2. DAYS 47,000 (+14,000/+6,000)

3. Y&R 39,000 (+12,000/-15,000)

4. OLTL 31,000 (-8,000/-12,000)

5. B&B 21,000 (same/-13,000)

6. ATWT 18,000 (-3,000/-26,000)

7. AMC 16,000 (-2,000/-25,000)

Women 18-34 Rating

1. DAYS 1.1/7 (same/+.1)

1. GH 1.1/7 (-.1/+.1)

1. Y&R 1.1/7 (same/same)

4. AMC 0.9/6 (same/+.2)

4. OLTL 0.9/6 (same/+.2)

6. B&B 0.6/4 (-.1/-.1)

7. ATWT 0.5/3 (-.1/-.1)

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Men 18+ Viewers

1. Y&R 1,128,000 (-62,000/-177,000)

2. B&B 695,000 (-17,000/-147,000)

3. DAYS 618,000 (+10,000/+37,000)

4. GH 508,000 (+17,000/+30,000)

5. AMC 469,000 (-80,000/-39,000)

6. ATWT 456,000 (-51,000/-134,000)

7. OLTL 454,000 (-36,000/-11,000)


Day-To-Day Ratings - HH/Total Viewers


Monday: 1.9/2,493,000

Tuesday: 1.8/2,434,000

Wednesday: 2.0/2,602,000

Thursday: 1.9/2,572,000

Friday: 1.9/2,555,000


Monday: 1.8/2,387,000

Tuesday: 1.7/2,253,000

Wednesday: 1.9/2,589,000

Thursday: 1.8/2,464,000

Friday: 1.7/2,232,000


Monday: 2.5/3,303,000

Tuesday: 2.1/3,046,000

Wednesday: 2.5/3,495,000

Thursday: 2.3/3,013,000

Friday: 2.3/3,295,000


Monday: 2.2/3,131,000

Tuesday: 2.3/3,070,000

Wednesday: 2.3/3,160,000

Thursday: 2.2/3,101,000

Friday: 2.3/3,157,000


Monday: 2.1/2,852,000

Tuesday: 2.0/2,506,000

Wednesday: 1.9/2,690,000

Thursday: 2.0/2,697,000

Friday: 1.9/2,532,000


Monday: 1.9/2,533,000

Tuesday: 1.8/2,379,000

Wednesday: 2.0/2,707,000

Thursday: 1.9/2,545,000

Friday: 1.9/2,479,000


Monday: 3.7/4,899,000

Tuesday: 3.4/4,745,000

Wednesday: 3.6/5,089,000

Thursday: 3.4/4,640,000

Friday: 3.3/4,711,000


For the SEASON September 21, 2009 through November 22, 2009


1. Y&R 3.7

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

5. OLTL 2.0

7. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.8

2. DAYS 1.5

2. GH 1.5

4. OLTL 1.2

5. AMC 1.1

5. B&B 1.1

7. ATWT 0.9