Fans must not be not taking kindly to Nicole (Arianne Zuker) snatching up Sami's (Alison Sweeney) baby again on Days of Our Lives! The soap lost a crushing 310,000 total viewers the week of November 30 through December 4 (Source: SON). DAYS went down two-tenths of a ratings point in households and dropped one-tenth of a ratings point among women 18-49. Not exactly a good way to start off daytime-related headlines in the post-Comcast world of NBC.
The news wasn't much better over at the Mouse House. The soap we want most to succeed here at Daytime Confidential (Yeah I said it, this aint the Washington Post. We proudly admit we are biased toward, you know, GOOD soap opera!), One Life to Live was the least watched soap opera in total viewers for the week, lagging behind even cancelled sudser As The World Turns. Even if you believe the long held contention that the networks and their advertisers don't give a rat's tooty fruity wrapped in rooty about total viewers, and only look at the demographics, the news still ain't good for Llanview lovers. OLTL was dead last in households, tied with ATWT. OLTL did manage to best ATWT and AMC among the coveted women 18-49 demo, but that really isn't saying much.
The time is NOW folks. If you love OLTL and want to keep it on the air, you better start watching. Better yet, you better start pimping it yourself, because ABC is too busy getting Mayor Bloomberg and Whoopi Goldberg (who looked like she'd rather be shopping for iPods with Speidi than talking about who Greenlee loves on The View last week) to promote All My Children, a soap that is creatively bankrupt, routinely over budget, lacking a long term head writer, or vision and is about to lose two of its biggest stars (Thorsten Kaye and Alicia Minshew) in the demo advertisters crave, as it embarks on a controversial move to the West Coast, than the one soap in daytime with primetime quality writing, production and acting, and just so happens to be on their lineup— OLTL.
Take a page from the fans who saved Friday Night Lights. Don't bank on ABC. Start personal blogs, letter writing campaigns, get out there on message boards, Facebook and Twitter, and talk the show up. Send Brian Frons Hershey's Kisses if you love Kish. Send email tips to magazines you think should do feature articles on One Life to Live's talented stars and storylines. In other words, do ABC's job for them. That's all any of us can do to keep this show on the air.
Not that promotion is everything. General Hospital, easily the most hyped of all the soaps still on daytime, lost 170,000 total viewers over the previous week, and they have a mother freaking MOVIE STAR guest starring. Jesus take the wheel.... GH dropped one-tenth of a ratings point in households, yet held tight among women 18-49, just behind first place holder The Young and the Restless. While I cannot recommend GH quite as wholeheartedly as I do OLTL, the daily goings-on in Port Chuck are still appointment television in my house. GH has a great cast, funny, smart writing and interesting stories IMO, but I do believe it's time my boy Bob "Scarface" Guza admitted defeat and let the mob storyline take a back seat. Yes, I am a card-carrying fan of mob storylines, but hell if putting James Franco in one can't make people tune in, it's time for Guza to stop watching Sopranos DVDS and maybe pop in a Grey's Anatomy or two! Guza can always satisfy his mob lust by writing direct-to-DVD thug movies for Master P. Hey, don't knock it, 'til you try it. It's hard out there for a soap scribe!
Moving on to AMC, that soap rose in total viewers 28,000, and is up for the year 105,000 total viewers year-to-date. AMC dropped one-tenth of a ratings point in households, but is still tied with GH in fourth place. AMC held steady among women 18-49, the demo advertisers covet the most, tied for last place with ATWT.
And now that I officially have carpal tunnel, let's talk about CBS Daytime, soon to be rechristened the Paramount Game Show Morning Round Up. The network that iced two soaps in one year saw daytime's most popular soap, The Young and the Restless shed 83,000 total viewers over the previous week. Y&R dropped one-tenth of a ratings point in households, yet held stead among women 18-49. I think Y&R's problem is that the show has become too common. Tyler Perry reminded me of what this show once stood for when he mentioned how his Mama wanted to "live like Mrs. Chancellor" on the Barbara Walters Christmas Special and Bait and Tackle Bazaar the other night.
Y&R used to be glamourous and intriguing. Now it's just common, with common stories about common whores like Sharon Abbott ( the amazing Sharon Case who deserves SO much better!), with common villains like Adam (Michael Muhney, a good guy and talented actor, but ENOUGH. Backburner please?) and that Daisy— whose name I won't even bother to look up—common recasts like Amelia Heinle and Clementine "I Know My Name" Ford, common sets like that damn clubhouse where Nick (Joshua Morrow), a captain of industry, and Phyllis (Michelle Stafford) live like some college kids playing house. That couch needs to be condemned by OSHA after all the screwing that goes on there. Oh that's right, Phyllis had it removed. Thank God. Can y'all build them a bedroom set or something?
I tell you if it wasn't for Billy Miller and Elizabeth Hendrickson as the hot-like-fire Billy and Chloe (who I will never see together), I might have to be tardy for the Y&R party. Maria The Arena Bell, I am putting you on notice. If Y&R tells a ridiculous, insulting storyline, featuring a bunch of shucking and jiving with Eddie Winslow Winters, I am taking this show off my DVR. I ain't playing either! I will never get these years back. I am sorry, I am cross. Soaps don't have to die. Look at Desperate Housewives, Brothers and Sisters, Tiger and Elin. Soaps can survive if people would write them worth a damn.
Moving on to The Bold and the Beautiful. The camptastic soap lost 26,000 total viewers the week of Nov. 30-Dec 4. B&B held it steady in households and saw a bump of one-tenth a ratings point among women 18-49. I am actually looking forward to B&B these days. Bill and Katie are growing on me, even though Don Diamont's wardrobe for the show most assuredly isn't. Heather Tom is radiant as Kate-oria. Hell if I can't have her on Y&R, this will have to do. Maybe Melody Thomas Scott and Eric Braeden can join B&B as Ma and Pa Logan when Sony finally manages to strong arm them out? Kidding, kidding! Oh you people have no sense of hummus!
Last, and least—if you ask Les Moonves— we have As The World Turns.The now-cancelled sudser was the only CBS soap to gain total viewers, posting a 37,000 viewer bump over the previous week. ATWT also went up in households and among women 18-49. Wow, a soap on one network actually tries to turn its fate around and it's awarded with a pink slip, meanwhile a soap on another network (which shall remain nameless) that no doubt makes creator Agnes Nixon say words not suitable for a public blog gets a nice, all-expenses paid relocation package to La La Land. I guess that's show business! If y'all think I talk crazy on DC, follow me on Twitter and Facebook!
Ratings for the week November 30 - December 4, 2009
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,825,000 (-83,000/-191,000)
2. B&B 3,174,000 (-26,00/-423,000)
3. DAYS 2,790,000 (-310,000/+54,000)
4. AMC 2,646,000 (+28,000/+105,000)
5. GH 2,497,000 (-170,000/-356,000)
6. ATWT 2,453,000 (+37,000/-241,000)
7. OLTL 2,411,000 (-50,000/-207,000)
1. Y&R 3.5/12 (-.1/-.1)
2. B&B 2.3/8 (same/-.4)
3. DAYS 2.0/7 (-.2/same)
4. AMC 1.9/6 (-.1/same)
4. GH 1.9/6 (-.1/-.3)
6. ATWT 1.8/6 (+.1/-.2)
6. OLTL 1.8/6 (-.1/-.2)
Women 18-49 Viewers
1. Y&R 1,129,000 (+22,000/+14,000)
2. GH 843,000 (-42,000/-96,000)
3. DAYS 792,000 (-98,000/-38,000)
4. B&B 742,000 (+89,000/-129,000)
5. OLTL 704,000 (+8,000/-103,000)
6. AMC 687,000 (+3,000/-79,000)
7. ATWT 674,000 (+79,000/-63,000)
Women 18-49 Rating
1. Y&R 1.7/11 (same/same)
2. GH 1.3/8 (same/-.1)
3. DAYS 1.2/8 (-.1/-.1)
4. B&B 1.1/7 (+.1/-.2)
4. OLTL 1.1/7 (same/-.1)
6. ATWT 1.0/6 (+.1/-.1)
6. AMC 1.0/7 (same/-.2)
Girls 12-17 Viewers
1. GH 47,000 (+11,000/+24,000)
2. Y&R 26,000 (-13,000/+6,000)
4. DAYS 23,000 (-37,000/-6,000)
5. B&B 17,000 (-5,000/+7,000)
5. OLTL 17,000 (-21,000/-17,000)
6. ATWT 13,000 (-3,000/same)
7. AMC 8,000 (-4,000/-16,000)
Women 18-34 Rating
1. Y&R 1.0/7 (same/-.1)
1. GH 1.0/6 (+.1/-.1)
3. DAYS 0.9/6 (-.1/-.2)
4. AMC 0.8/5 (same/-.1)
4. OLTL 0.8/5 (+.1/same)
6. B&B 0.6/4 (same/-.3)
7. ATWT 0.5/3 (-.1/-.4)
Men 18+ Viewers
1. Y&R 1,121,000 (-59,000/-132,000)
2. B&B 691,000 (-21,000/-58,000)
3. AMC 556,000 (+30,000/+59,000)
4. DAYS 554,000 (same/-80,000)
5. ATWT 470,000 (-38,000/-73,000)
6. GH 457,000 (-8,000/-37,000)
7. OLTL 414,000 (-13,000/-33,000)
Day-To-Day Ratings - HH/Total Viewers
For the SEASON September 21, 2009 through December 6, 2009
1. Y&R 3.7
2. B&B 2.4
3. DAYS 2.3
4. GH 2.1
5. AMC 2.0
5. OLTL 2.0
7. ATWT 1.9
Women 18-49 Rating
1. Y&R 1.8
2. DAYS 1.5
2. GH 1.5
4. OLTL 1.2
5. AMC 1.1
5. B&B 1.1
7. ATWT 0.9