MSN interviewed The Young and the Restless executive producer Paul Rauch, who is celebrating 50 years in daytime, and asked him about his storied career and his current job at Y&R.
Do you think that sort of out-of-the-box thinking is what it will take to "save" daytime?
It's now a business of hanging on, more than anything else. Though I have to say, this show is not hanging on: We're building on our ratings! We're considerably up over last year in this last week [March 15-19] in the 18-49 category.
Why do you think that is?
Because Maria is making great story and the show looks great on the air. That's basic, right? It is kind of about magic, but it's not magic, because the people know what they're doing.