What happens when a young woman grows weary of her loser, dope peddling boyfriend and decides to steal all his cash, before high tailing it to Mexico, and running afoul of a less-than-efficient mobster? Soap fans can find out the answer to this question and more by following the fun, new Koldcast TV web sudsers Luck and the Virgin from writer/director/editor Jaime Byrdand producer Adam Cohen.
I caught up with Byrd to discuss the groundbreaking, twice-weekly, 60-second soap opera. She shares how a winter trip to San Miguel de Allende and some good tequila led to this project getting off the ground, and reveals how her love for Mexican telenovelas inspired the creation of Luck and the Virgin. This is one time when what happened in Mexico doesn't stay in Mexico, thanks to the viral capabilities of the World Wide Web, and a group of talented, indie creatives.
Daytime Confidential: How did the idea for Luck and the Virgin come about?
Jaime Byrd:The idea for Luck and The Virgin arrived one night in Mexico over a bottle of very fine and expensive tequila with our musician friend Whitney Moore (who plays Valentina). We had gone down to San Miguel de Allende to spend the winter, and make some kind of video creative content. We had no idea what we were going to do, we just knew we were going to have a lot fun doing it, especially with fine and expensive tequila on hand. We did know, however, that we wanted to create a show made specifically for mobile platforms and for the Internet.We wrote the entire show in four weeks, and shot all the episodes in six days.
DC: Why Mexico?
JB: I love Mexico. I love almost everything about it. Great tacos, great weather, and of course, wonderful and lovely people. The city of San Miguel de Allende is so colorful and so cinematic that I knew I wanted to shoot something there, I just didn't know what it was until I got there. We would go back in a second to shoot more if we get a chance.
DC: Luck and the Virgin seems to combine the tenets of Spanish-language telenovelas, with U.S. soaps. Was that intentional?
JB: I love Spanish telenovelas and spending a lot of time in Mexico makes it impossible not to be exposed to and get hooked on them. There is no doubt that Spanish-language telenovelas played a huge influence on the creation of LATV, but I also wanted it to be hip and more appealing to a younger English and Spanish speaking audience. Each episode was originally intended to be 5-6 minutes long, but it just wasn't working in the editing room. So we decided to apply the 60 second idea that our producer, Adam Cohen, had suggested. This really made the show come together and of course is easy to watch and very unique to what's out there.
DC: How many episodes did you shoot?
JB We have approximately 25 - 30 episodes.:
DC: Will Luck and the Virgin have a final resolution like telenovelas, or will it remain open-ended like U.S. soaps?
JB: I can't tell you anything else, or I'd have to kill you.
DC: Ha! Okay, what was your budget for the serial?
JB: Less then one million dollars!
DC: Will you seek out sponsors?
JB: We are actively seeking out sponsors for this innovative series. The 60-second format allows for creative integration with brands and is a perfect format for serialized pre-roll content for videos on sites like Hulu and other video streaming sites.
Luck and the Virgin uploads new episodes every Tuesday and Friday. For more information visit Blind Lyle Films.Anyone interested in sponsoring the web series, contact Adam Cohen at firstname.lastname@example.org.