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Ratings, Rants and Raves: DAYS Hits New Low, GH Flatlines and Maybe, Just Maybe Maria Arena Bell Ain't All That Bad?!

Okay folks here are the Nielsen ratings, courtesy of the good folks over at Soap Opera Network. Won't be much ranting and raving this time as I am trying to get ready to cover an event for the BET Hip Hop Awards tonight for our baby sister site Pop Don't worry, you know I'll have plenty of vodka-soaked opinions about the ratings on the next DC podcast!


Okay, let's start off with the good news, cause let me tell you there was a whoooole lotta bad the week of Sept. 20–24, 2010!  CBS Daytime's The Young and the Restless went up 5,000 total viewers, and held steady in major demos. Yep, that's it for the good news. Y&R's sibling, The Bold and the Beautiful, dropped 142,000 total viewers and alsp fell one-tenth of a ratings point in households and among women 18–49.  Before I move on from The Bertha Jean's Costume Jewelry Tiffany Network, mad props to As The World Turns which KILLED during it's last two ratings cycles. Let's see CBS ever find a vehicle that will have as many devoted consumers watching from generation to generation, during the daytime, as a soap opera!

Over at the Mouse House, General Hospital, lost a staggering 263,000 total viewers over the previous week.  GH also fell two-tenths in households and one-tenth among women 18-49. See, I toldja keeping The Goddess away from Port Chuck for so long in that tired Brangelina Us Weekly Rip-Off Story Fart was a bad idea. All My Children (which I think has gotten much better and will write more about next week) shed 117,000 total viewers, and dropped one-tenth of a point in households, tying its lowest rating ever in that demo. AMC did, however manage to hold steady among women 18–49. One Life to Live lost 107,000 total viewers over the previous week. One Life also dropped a tenth of a point in households, but held steady among women 18–49. Okay Frank and Ron, you got those fresh, sparkly new contracts, now it's time to show us what you're working with, that is of course if someone can distract Fronsie.

Now for the really scary news. Cancel happy NBC's lone soap opera, Days of Our Lives, dropped a tenth of a point in households, hitting a new all-time low. DAYS also lost 134,000 total viewers, and fell one-tenth of a point among women 18-49. Okay, I said no rants, I lied: FIRE EFFING DENA HIGLEY, HIRE THOM RACINA AND SALLY SUSSMAN MORINA, GIVE GARY TOMLIN AND NOEL MAXIM COMPLETE AUTONOMY AND BRING BACK MY MOTHER FREAKING MARLENA! Now then...

You know, it hurts me to type this, but as much as we've pooped on MAB's writing and stunt casting the show at the Retirement Home for Hollywood D-Listers and Mariuana Users this past six months or so, her ratings have held the steadiest. I'm not just talking in the sense that Y&R has been on top for 20 years. I mean week-to-week, quarter-to-quarter, during the genre's worst year ever, she seems to keep things fairly on course ratings-wise, for the most part. Now don't get me wrong, I still hate all this plot driven crap like Ronan/Chance, The Case of the Double Doppelgangers, Jill's Backstory being Retconned More Times Than a Marvel Comics Character and I really, really  wish she would simply WRITE for the show's black cast members, as opposed to sending them to NAACP events, the National Association of Black Journalist's Convention and on radio shows to do damge control, but Ri Ri manages to have at least one person who can act (Tricia Cast should demand that "Special Guest Star" label Heather Locklear had on Melrose Place) involved in her plot-tastrophies, which ultimately saves them.

So, I guess we need to give credit where credit is due. Good job to Turner Classic Movies' and TV Land's awesome programming execs for putting on all those 40's pot boilers and sitcoms, which seem to inspire La Bell so much! :D I'll be here all week.  Oh, alright, just kidding. Sigh. You soapers have NO sense of merriment about you. Eat, Pray, Fart. Maybe, just maybe, Maria ain't so bad for business after all? Or, maybe we are so punch drunk with memory's of the 80's and 90's Glory Days, that we have become painfully out of touch with what the majority of soap fans actually want to to see today? Someone get Paul Abdul's agent on the phone. I want her to play a gynecologist on GH, STAT!

Numbers are based on Live+Same Day ratings

Ratings for the week September 20 - 24, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,053,000 (+5,000/-225,000)

2. B&B 3,051,000 (-142,000/-335,000)

3. GH 2,378,000 (-263,000/-292,000)

4. DAYS 2,376,000 (-134,000/-488,000)

5. AMC 2,270,000 (-117,000/-252,000)

6. OLTL 2,220,000 (-107,000/-242,000)


1. Y&R 3.5/13 (same/-.3)

2. B&B 2.2/8 (-.1/-.3)

3. GH 1.8/6 (-.2/-.2)

4. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: August 23-27, 2010)

4. OLTL 1.7/6 (-.1/-.2)

4. DAYS 1.7/6 (-.1/-.4) <- new low

Women 18-49 Viewers

1. Y&R 1,143,000 (+44,000/+1,000)

2. GH 792,000 (-95,000/-80,000)

3. B&B 676,000 (-20,000/+2,000)

4. DAYS 672,000 (-40,000/-189,000)

5. OLTL 666,000 (+2,000/-106,000)

6. AMC 576,000 (-16,000/-171,000)

Women 18-49 Rating

1. Y&R 1.7/12 (same/same)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.0/7 (-.1/-.3)

3. B&B 1.0/7 (-.1/same)

3. OLTL 1.0/7 (same/-.2)

6. AMC 0.9/6 (same/-.2)

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Girls 12-17 Viewers

1. Y&R 30,000 (-17,000/+1,000)

2. GH 27,000 (+7,000/-16,000)

3. DAYS 25,000 (+5,000/-6,000)

3. OLTL 25,000 (+5,000/1,000)

5. B&B 22,000 (-11,000/-1,000)

6. AMC 13,000 (+4,000/-2,000)

Women 18-34 Rating

1. Y&R 0.9/6 (same/-.2)

2. DAYS 0.7/5 (same/-.3) <- ties low rating (2nd straight week)

2. GH 0.7/4 (-.2/-.3) <- ties low rating (Last time: May 24-28, 2010)

4. B&B 0.6/4 (same/same)

5. AMC 0.5/4 (same/-.3) <- ties low rating (5th straight week)

5. OLTL 0.5/4 (-.1/-.4) <- new low

Men 18+ Viewers

1. Y&R 1,119,000 (-95,000/-178,000)

2. B&B 614,000 (-66,000/-133,00)

3. DAYS 514,000 (-63,000/-96,000)

4. AMC 437,000 (-22,000/-34,000)

5. GH 415,000 (-98,000/-70,000)

6. OLTL 382,000 (-53,000/-39,000)


Day-To-Day Ratings - HH/Total Viewers


Monday: 1.8/2,276,000

Tuesday: 1.7/2,385,000

Wednesday: 1.8/2,225,000

Thursday: 1.7/2,262,000

Friday: 1.7/2,201,000


Monday: 2.2/3,165,000

Tuesday: 2.2/3,008,000

Wednesday: 2.2/3,080,000

Thursday: 2.0/2,889,000

Friday: 2.2/3,111,000


Monday: 2.0/2,685,000

Tuesday: 1.7/2,284,000

Wednesday: 1.6/2,366,000

Thursday: 1.6/2,256,000

Friday: 1.6/2,289,000


Monday: 2.1/2,606,000

Tuesday: 1.9/2,378,000

Wednesday: 1.8/2,296,000

Thursday: 1.7/2,321,000

Friday: 1.7/2,287,000


Monday: 1.9/2,307,000

Tuesday: 1.8/2,286,000

Wednesday: 1.7/2,186,000

Thursday: 1.6/2,203,000

Friday: 1.6/2,119,000


Monday: 3.7/5,161,000

Tuesday: 3.7/5,286,000

Wednesday: 3.6/5,097,000

Thursday: 3.4/4,893,000

Friday: 3.3/4,831,000