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Jim Romanovich Blogs on End of As The World Turns and Future of Soaps For Baseline Intelligence

One of the men who kept the Daytime Emmys telecast from going the way of the Dodo Bird, Associated Television International's President of Worldwide Media and Entertainment Jim Romanovich, has written an insightful blog about the end of the Procter and Gamble soap operas and how the Internet will impact the genre's future for Baseline Intelligence.


Everything ends. As a top has a bottom and an open has a close, a beginning has an end. This is no truer than in television. Sometimes that lifespan is a few years, or maybe five. If a show is really successful, perhaps it lasts a decade. On the other hand, if your show is Lone Star than your lifespan lasted several minutes!

But if your show is As The World Turns, then you not only enjoyed one decade, but nearly five and a half. Not five and half years like most series, but five and half decades! This show is anything but a failure.

For more from Romanovich, click here.

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