Well, One Life to Live wasn't able to hang on to all 256,000 new or lapsed total viewers over the previous cycle, but all things considered, only shedding 108,000 isn't that big of a deal (Source: Soap Opera Network). The sudser also dropped one-tenth of a point in households and among women 18-49. General Hospital shed 47,000 total viewers over the previous week. GH held steady in households and among women 18-49. All My Children also dropped in total viewers, going down 21,000 peeps. AMC held steady in households and among women 18-49. In the latter demo, AMC was dead last for the second week in a row.
Now for some good news. CBS Daytime's The Young and the Restless was over 5 million viewers the week of Oct. 11-15, adding 57,000 total viewers. Y&R held steady in households and went up one-tenth of a point among women 18-49. For months now I have eviscerated Y&R's showrunner Maria Arena Bell in this column, well now it's time to give a little credit where credit is due. Y&R is vastly improved.
When I first saw spoilers about the tornado my stomach churned worse than Carol Burnett's. However, I am happy to say the sequences played out well. I found myself riveted by the jeopardy characters I usually could give two poots about—Cane and Lily (Daniel Goddard and Christel Khalil); JT and Mac (Thad Luckinbill and Clementine Ford)— found themselves in.
Ater running around playing Who's Zooming Who? with Adam and Skye (the amazing Michael Muhney and the equally amazing Laura Stone) the week prior, Jack and Phyllis (Peter Bergman and Michelle Stafford) bonded with their young 'uns as the Twister swept over. Speaking of Adam, he found himself shirtless and in mortal danger with the Holly to his Roger aka Sharon (Sharon Case), in a riveting storm scene that saw him risk life and limb to protect the baby he once let Sharon believe was dead.
As The World Turns transplants Paul Leyden and Maura West added sex, sizzle and a nice dose of menace that competed with the impact of that great, big 'ol storm cloud; while that fabulous, hot mess Nikki Newman (Melody Thomas Scott) rode out the storm with daytime's most lethally-seductive, three-soap bad boy Sean Kanan (Deacon). I also enjoyed past lovers Neil (Kristoff St. John) and Ashley (Eileen Davidson) sharing a moment. I for one enjoyed their tryst and thought it was aborted much too soon. Wouldn't it be nice if Ash turns to Neil when she finds out about Tucker (Stephen Nichols) storm schtupping her former sister-in-law? At any rate, Color me impressed!
The other soap left on cancel happy CBS, The Bold and the Beautiful, also went up in total viewers, adding 95,000 new pairs of eyeballs over the previous week. B&B went up one-tenth of a point in households and held steady among women 18-49. While Y&R has improved, B&B is without a doubt the best soap opera on daytime right now.
That doggone Brad Bell is putting his FOOT into this lung cancer storyline with Stephanie (Susan Flannery)! For those not from the South, yes, that's a good thing. I haven't been moved to tears by a soap story in a long time, but this arc for the Los Angeles fashion scene's grand dame has done it on more than one occasion. From Stephanie's in-character, stubborn refusal to seek treatment, to Brooke's (Katherine Kelly Lang) equally resilient efforts to see her change her mind, this story has been—to use a cliche—breathtaking.
Also, I am not gonna sit here and lie. It is very nice to see some people with my shade of skin on B&B. Okay, people with my shade of skin who can act— sorry, dude who plays Marcus. Kristolyn Lloyd, who plays tough talkin', street teen Dayzee, reminds me of a young Victoria Rowell as Drucilla on The Young and the Restless.
I'm also enjoying the actress playing Steph's doctor. Wouldn't it be great if they were somehow related and formed a new family unit for the show? I hope B&B decides to keep Dayzee around. Maybe she's an untapped design genius? Justin Barber (Aaron D. Spears) needs something to do. Perhaps Justin could help transform Dayzee into a lady the same way Nathan did for Dru? Okay, I've carried on about the Bell soaps long enough. Keep up the good work Ri Ri and Bradley!
Last but not least, Days of Our Lives went up 75,000 total viewers over the previous week; this was enough to get DAYS off the bottom rung in total viewers (Somewhere Erica Kane just kicked a puppy). The 45-year-old soap also went up one-tenth of a point in households, while holding steady among women 18-49.
I'd be lying if I said I wasn't worried about DAYS again. The runaway momentum from earlier this year seems to have stopped dead in its tracks. It's time for DAYS' brass to do some game-changing moves to shake off the malaise. Briefly, here are five things I suggest:
1.) Put Carly in EJ and Sami's orbit. I've said it before, I'll say it again. Superstars work best opposite superstars. Crystal Chappell did not come back to Salem to support B stories. Pitting Carly against Sami (Alison Sweeney) for EJ (James Scott) could be a Must See Storyline. Why not have EJ have some sort of residual scarring on his brain from Sami busting a cap on his dome? Carly could be the only doctor capable of fixing the lesions and saving the life of Elvis.
To up the ante, Stefano (Joe Mascolo) could have Melanie (Molly Burnett) kidnapped, telling Katerina her daughter won't be safely brought home until she successfully performs the surgery that saves EJ. As Nathan (Mark Hapka) and Phillip (Jay Kenneth Johnson) reluctantly team up to save Melanie—much to Stephanie's (Shelley Hennig) chagrin— the good Dr. Manning manages to save the former race car driver with a penchant for babynapping, following a tense couple of scenes at University Hospital. Once he's recovered, EJ and Carly would be bonded for life and hit the sheets after a night of bellying up to the bar at Chez Rouge. Imagine Sami finding out Carly slept with the man she can't get out of her system and bonding with her Aunt Hope (Kristian Alfonso) over what a Ho Bag they believe her to be?
2.) Reunite Bo and Hope and send them on the run. As much of a Bo and Carly fan as I was 17 years ago, let's face it, the thrill is more than gone. Bo (Peter Reckell) belongs with his Fancy Face (Kristian Alfonso). I had high hopes for an epic Hope/Bo/Carly triangle, but DAYS royally botched it by coming up with a silly plot point to bust up Bope and making Carly the town leper. Bo needs to break Hope out of prison and go on the run with her again for old time's sake.
Maybe Hope is attacked again in jail and there's nothing Abe (James Reynolds) can do to keep her safe? Bo and Roman (Josh Taylor) could decide to arrange a transfer for Hope to another prison, then he hijacks the transfer van and the duo go on the run—much to Hope's chagrin. The stubborn Horton heiress would of course want nothing to do with Bo, insisting he returns to Carly and takes her back to jail, but Bo won't hear of it. Hope's big sister/stepmother Julie (Susan Seaforth Hayes) could run interference for the dynamic duo the same way their late Gram (the late Frances Reid) did all those years ago.
Now I know DAYS doesn't have the budget for Bo and Hope to return to Oak Alley (sniff), but why not have the supercouple run off to LA? It can't be too expensive for DAYS to film on location by simply going outside onto the streets of SoCal? At the end of the adventure (complete with oodles of flashbacks set to Roberta Flack and Peabo Bryson's "Tonight I Celebrate My Love") Bo and Hope return home more in love than ever before and have their five billionth wedding episode.
3.) Have Vivian set her sights on Stefano, not Victor. SPOILER ALERT: I was really pleased when I learned it would be Kate (Lauren Koslow) who finds Vivian (Louise Sorel) buried alive this next week on DAYS. I'm sorry, but I don't watch DAYS to see Viv battle Aunt Maggie (Suzanne Rogers), I watch to see her square off against Carly and Kate!
Since the Carly angle was a cartoonish mess, it's time for DAYS to revisit Madame's other classic rivalry. What if her once beloved Rudolpho aka Stefano (Joe Mascolo) takes pity on Vivian when Victor boots her out on her bum and offers to let her move into the DiMera compound? Viv could mistake Stefano's kindness for romantic affection and vow to steal him away from Kate. Let the games begin! Maybe Viv could even learn that Sami shot EJ (this plot point won't be too hard to facilitate since Sami discusses it in broad daylight on the pier), and blackmails her old partner-in-crime into helping her break up Kate and Stefano?
4.) Have Maggie's daughters Sarah and Melissa walk in on her having sex with Victor. Long term DAYS fans remember that Maggie Horton and her younger daughter Sarah had a gnarly falling out when Sarah learned her mother was having an affair with Dr. Neil Curtis (Joe Gallison), the dude who donated the sperm for Sarah to be conceived. I guess Maggie wanted to get it the old-fashioned way. Sarah never got over that image and I think now, with Suzanne Rogers front and center, is a great time for that historical card to be played.
What if Melissa (Lisa Trusel) and Sarah decide to come home to pay their mom a surprise visit? They could be concerned about how she's been getting along since their father passed. This could coincide with Maggie making the decision to take Victor (John Aniston) to bed. When the girls think they hear something strange upstars, they race up to Mickey and Maggie's bedroom to check it out. Sarah, now a principled lawyer like her dad, would be incensed at the sight of her mother writhing around in bed with a common thug like Victor, while Melissa looks on in comic horror! I wouldn't mind seeing DAYS steal Dahlia Salem from General Hospital to play Sarah. Sarah could also have a past with Rafe (Galen Gering), creating a Carly/EJ/Rafe/Sami quadrangle.
5.) Have Nicole go after Justin, running afoul of Adrienne. Okay, remember what I said about Crystal Chappell being too good to support B stories? Same goes for Arianne Zucker. I am sick of seeing Nicole run in behind Chloe (Nadia Bjorlin) and/or make out with Brady (Eric Martsolf). I love Nicole, I love Chloe and I love Brady, but together they are like watching paint dry.
What if Nicole ran into some kind of legal trouble? Maybe a sleazy ex (Ted King, perhaps?) has a sex tape featuring Nicole that he plans to market online? Nicole could turn to Victor's nephew lawyer Justin (Wally Kurth) for help. When Justin successfully blocks the perve's plans to market Nikki's sex tape, she spontaneously thanks him with a big, wet kiss, just as Adrienne (Judi Evans) walks into the law office Justin shares with Sarah Horton. Nicole's pervy ex could even stick around town and set his sights on Stephanie and/or a SORAS'ed Ciara Brady. Just some thoughts. Next week I'll give some ideas about what needs fixin' storywise at All My Children .
Ratings for the week October 11-15, 2010
(Compared to Last Week/Compared to Last Year)
1. Y&R 5,031,000 (+57,000/-276,000)
2. B&B 3,215,000 (+95,000/-276,000)
3. GH 2,524,000 (-47,000/-56,000)
4. OLTL 2,451,000 (-108,000/-116,000)
5. DAYS 2,413,000 (+75,000/-626,000)
6. AMC 2,410,000 (-21,000/-192,000)
1. Y&R 3.5/12 (same/-.3)
2. B&B 2.3/8 (+.1/-.2)
3. GH 1.9/6 (same/same)
4. AMC 1.8/6 (same/-.2)
4. DAYS 1.8/6 (+.1/-.4)
4. OLTL 1.8/6 (-.1/-.1)
Women 18-49 Viewers
1. Y&R 1,053,000 (+40,000/-167,000)
2. GH 831,000 (+3,000/-59,000)
3. OLTL 686,000 (-28,000/-88,000)
4. DAYS 683,000 (+16,000/-228,000)
5. B&B 650,000 (-16,000/-98,000)
6. AMC 617,000 (+36,000/-104,000)
Women 18-49 Rating
1. Y&R 1.6/11 (+.1/-.2)
2. GH 1.3/8 (same/same)
3. DAYS 1.0/7 (same/-.4)
3. OLTL 1.0/7 (-.1/-.2)
3. B&B 1.0/6 (same/-.1)
6. AMC 0.9/6 (same/-.2)
Girls 12-17 Viewers
1. DAYS 36,000 (+15,000/+3,000)
2. B&B 33,000 (+16,000/+16,000)
3. Y&R 32,000 (-3,000/-6,000)
4. OLTL 12,000 (-7,000/-38,000)
5. GH 9,000 (-12,000/-31,000)
6. AMC 8,000 (-8,000/-12,000)
Women 18-34 Rating
1. Y&R 0.9/6 (+.1/-.3)
2. GH 0.8/5 (same/-.1)
3. DAYS 0.7/4 (+.1/-.2)
4. AMC 0.6/4 (+.1/-.3)
4. OLTL 0.6/4 (same/-.3)
6. B&B 0.5/3 (same/-.2)
Men 18+ Viewers
1. Y&R 1,168,000 (+30,000/-112,000)
2. B&B 687,000 (+58,000/-117,000)
3. DAYS 484,000 (+7,000/-148,000)
4. GH 447,000 (-21,000/-31,000)
5. AMC 429,000 (-8,000/-64,000)
6. OLTL 422,000 (-12,000/-34,000)
Day-To-Day Ratings - HH/Total Viewers
Y&R - 2pm Repeats
For the SEASON September 20, 2010 through October 17, 2010
1. Y&R 3.6
2. B&B 2.2
3. GH 1.9
4. DAYS 1.8
4. AMC 1.8
4. OLTL 1.8
Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.1
3. OLTL 1.1
5. B&B 1.0
6. AMC 0.9