It looks like Hollyweird's plot to seamlessly replace long standing soap operas with cookie cutter talk shows, starring vapid Q-listers just got a lot harder. According to Nielsen Media Research—released via an ABC press release— One Life to Live continued to spank The Talk's behind like a naughty school girl, caught with her hands in Mommy's special toy drawer, throughout the rest of the heavily-promoted View rip off's premiere week. Here are a few notable stats from the report:
In head-to-head action, ONE LIFE TO LIVE surpassed the premiere week of CBS' THE TALK by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).
o Notably, ONE LIFE TO LIVE's 10% advantage over THE TALK at 2 o'clock improved on last season's near-dead-heat finish between ONE LIFE TO LIVE (2.42 million) and former time period occupant AS THE WORLD TURNS (2.41 million).
While we all know talk shows are cheaper to produce than soaps and blah, blah, blah, I cannot imagine Madison Avenue media buyers are going to be happy with numbers this paltry. If OLTL can best a talk show that got tons of promotion by 23 percent among women18-49, wouldn't it make more horse sense for CBS to develop a more economical telenovela-style format of limited run sudsers to fill World Turns' timeslot? Oh well, what do I know, I'm just a silly online soap fan after all.