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The Talk's Ratings Improve Among Women 18-34

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Color me confounded as to why anyone would want to tune back into The Talk after giving it a try, but it looks like some are. The ratings race between ABC’s One Life to Live and CBS’s The Talk is getting more competitive. TV By The Numbers is reporting The Talk climbed 20 percent among women 18-34 over its premiere week and matched One Life to Live in the demo for the second week.

THE TALK, CBS’s new daytime talk show, increased by +20% among women 18-34 over premiere week and the year ago time period, according to Nielsen live plus same day ratings for the week ending Oct. 29.

Compared to “As the World Turns” during the same week last year, THE TALK was up +20% in women 18-34 (from 0.5/03). THE TALK also tied the veteran time period winner “One Life to Live” in women 18-3 for the second consecutive week.

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