Poor Vaness Marcil Giovinazzo. We (including me) put so much pressure on her tiny, little shoulders and the fact of the matter is, no one star or character can fix a soap opera—not even one as awesome as Brenda Barrett— especially when her return storyline was royally botched.
General Hospital dropped 98,000 total viewers, hitting a new all-time low for the week of Oct. 25-29, 2010. (Source: Soap Opera Network). GH tied it's all-time low in households and was tied in last place with All My Children in that demo. The most crushing part of GH's continued downward spiral has to be the soap dropping one-tenth of a point among the coveted women 18-49 demo, hitting an all-time low. Guza my friend, you in trouuuuuuble!
If you listen to the Daytime Confidential podcast, you'll know that Luke, Regan, Jillian nor I have been too impressed with Brenda's contrived re-entry saga. What was the need for another b.s. villain when Port Charles is filled with living, breathing reminders of Brenda's rich, character-based history? Who gives a furry rat's pooper about who The Balkan is when it took Brenda months to go say hi to her surrogate grandfather Edward Quartermaine (John Ingle)?
Ironically, the best part of GH these days is the hospital-based drama of Robin (Kimberly McCullough) vs. Lisa (Brianna Brown), which is telling considering the hospital is an afterthought for this regime. I know I have defended GH's mob stories, but I believe in majority rules and most GH fans (at least the ones online, who no one at ABC cares about) are sick of the mob.
Maybe it's time Sonny (Maurice Benard) and Co. spent a little time on the backburner, while GH gives fans more of what they want, i.e. the Q's and the hospital. I don't know if that will work, but something's gotta give. Oh and a few Liason scenes would't hurt. There's a reason why this couple still wins all the magazine polls, even though they were torn apart by corporate meddling forever ago! GH was holding much steadier numbers when couples like Liason, Spixie, LuSpam and Skate were front and center, just sayin'...
Elsewhere on the Mouse House dial, All My Children lost 39,000 total viewers to end up in dead last. AMC held steady in households (tying its all-time low),sharing last place in that demo with GH as well. AMC was also last among women 18-49, which means it was two-tenths of a point below the four soaps tied in second place. I bet ABC is really wishing they would have spent all that money to move One Life to Live to La La land right about now, instead of All My Budget Problems.
Speaking of OLTL, New York's last soap standing lost 9,000 total viewers over the previous week, although it went up one-tenth of a point in households and among women 18-49. OLTL was also the only soap to go up among women 18-34. A quick look at the show these days and it's easy to see why.
Llanview is jam packed with multi-generational, multi-ethnic drama, from Echo/Clint/Viki/Charlie, to Todd and Tea (I still prefer him with Blair!), to Marty/John/Natalie/Brody/Jess to James/Starr/Cole, to Florida/James/Thelma/Willona/Booger, you name it! OLTL has something for everyone. Well, almost everyone (*coughs* Kish)
At NBC, the slow bleed out continued for Days of Our Lives. The show lost 107,000 total viewers over the previous week. DAYS went down one-tenth of a point in households, yet held steady among women 18-49. Something tells me they are really going to regret firing Passions' most popular star Lindsay Hartley. I wouldn't be surprised if AMC sees a spike the week that cute, little dumplin' first airs!
Number one soap The Young and the Restless added 16,000 total viewers over the previous week. Y&R held steady in households, tied at it's all-time low in that demo. Y&R went up one-tenth of a point, however, among women 18-49.
I am back to watching Y&R first every day, which is a good thing. While I'm not so crazy about the overall stories, Y&R has the best couples and triangle in daytime right now. I'm loving the Diane/Jack/Phyllis redux, Daniel and Abby are cute, sexy and fun, Chloe and Kevin's budding relationship is promising, Deacon and Nikki aka Dikki are dirty, inappropriate, unseemly and awesome and of course my darling Villy (Victoria and Billy) have restored my faith in the soap opera supercouple once again.
The soap with the single best storyline in daytime going right now, The Bold and the Beautiful, dropped 79,000 total viewers over the previous week. B&B went down one-tenth of a point in households, but held steady among women 18-49. Man do I want B&B's ratings to skyrocket right about now. Stephanie's (Susan Flannery) cancer saga and the resulting transformation it's brought about in her is the kind of story soap fans relish—good, old-fashioned, character-driven drama rooted in reality, but with a heightened sense of jeopardy. In other words, damn good soap opera.
Maybe if more soap watchers tuned into B&B and the ratings reflected it, other soaps would stop putting people in caskets and having fools run around chasing villains called The Sri Lankan. Probably not, but it's a thought.
Ratings for the week October 25-29, 2010
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,878,000 (+16,000/-124,000)
2. B&B 3,108,000 (-79,000/-169,000)
3. DAYS 2,424,000 (-107,000/-535,000)
4. OLTL 2,345,000 (-9,000/-175,000)
5. GH 2,282,000 (-98,000/-446,000) <- new low (Previous low: 2,325,000 for July 6-10, 2009)
6. AMC 2,270,000 (-39,000/-452,000)
1. Y&R 3.4/12 (same/-.2) <- ties low rating (2nd straight week)
2. B&B 2.2/8 (-.1/-.2)
3. OLTL 1.8/6 (+.1/-.1)
3. DAYS 1.8/6 (-.1/-.4)
5. AMC 1.7/6 (same/-.4) <- ties low rating (2nd straight week)
5. GH 1.7/5 (-.1/-.4) <- ties low rating (Last time: June 14-18, 2010)
Women 18-49 Viewers
1. Y&R 1,036,000 (+25,000/-71,000)
2. GH 687,000 (-55,000/-232,000) <- new low (Previous low: 729,000 for June 14-18, 2010)
3. DAYS 670,000 (+18,000/-229,000)
4. B&B 650,000 (+18,000/-34,000)
5. OLTL 629,000 (+4,000/-98,000)
6. AMC 528,000 (-23,000/-210,000)
Women 18-49 Rating
1. Y&R 1.6/10 (+.1/-.1)
2. DAYS 1.0/7 (same/-.4)
2. B&B 1.0/7 (same/same)
2. GH 1.0/7 (-.1/-.4) <- new low
2. OLTL 1.0/6 (+.1/-.1)
6. AMC 0.8/5 (same/-.3) <- ties low rating (2nd straight week)
Girls 12-17 Viewers
1. Y&R 45,000 (same/+25,000)
2. GH 34,000 (+10,000/-9,000)
3. B&B 32,000 (-4,000/+13,000)
4. OLTL 28,000 (+9,000/+5,000)
5. DAYS 23,000 (-20,000/-7,000)
6. AMC 12,000 (+4,000/-1,000)
Women 18-34 Rating
1. Y&R 0.8/6 (same/-.4) <- ties low rating (2nd straight week)
2. DAYS 0.7/5 (same/-.3)
3. GH 0.6/4 (same/-.4) <- ties low rating (2nd straight week)
3. OLTL 0.6/4 (+.1/-.2)
5. B&B 0.5/4 (same/-.1)
5. AMC 0.5/4 (same/-.4) <- ties low rating (2nd straight week)
Men 18+ Viewers
1. Y&R 1,234,000 (+75,000/-29,000)
2. B&B 690,000 (+18,000/-47,000)
3. DAYS 547,000 (-53,000/-64,000)
4. AMC 429,000 (-34,000/-75,000)
5. GH 408,000 (-53,000/-75,000)
6. OLTL 406,000 (-33,000/-33,000)
Day-To-Day Ratings - HH/Total Viewers
Wednesday: 1.4/1,786,000 (repeat - did not count)
Wednesday: 1.2/1,494,000 (repeat - did not count)
Wednesday: 1.2/1,499,000 (repeat - did not count)
For the SEASON September 20, 2010 through October 31, 2010
1. Y&R 3.6
2. B&B 2.3
3. GH 1.9
3. DAYS 1.9
5. AMC 1.8
5. OLTL 1.8
Women 18-49 Rating
1. Y&R 1.7
2. GH 1.3
3. DAYS 1.1
3. OLTL 1.1
5. B&B 1.0
6. AMC 0.9