Boy oh boy is All My Children continuing to prove ABC Daytime bet on the wrong horse when they decided to move it out West instead of One Life to Live. AMC was the only soap to lose total viewers the week of Nov. 8-12, 2010. (Source: Soap Opera Network).
The Julie Hanan Caruthers-helmed sudser was also the only soap to fall in households, dropping one-tenth of a ratings point. AMC was dead last in all the major demos.
I honestly don't have any scathing remarks about AMC's current stories. I don't think they're all that bad. I enjoy JR and Annie (Jacob Young and Melissa Claire Egan), AMC's teens are likeable, though I know my cohort, Luke Kerr would beg to differ!
Pine Valley is the only soap town with a consistent, viable black family and a gay woman, so what gives? Why are soap fans giving up on Erica Kane (Susan Lucci) and Co.? It could be the 75 millionth chapter of the Ryan and Greenlee (Cameron Mathison and Rebecca Budig) Snorefest. I like both Mathison and Greenlee as performers and have enjoyed their characters in other pairings, i.e. Ryan and Gillian, Ryan and Kendall, Greenlee and Leo, but together they are now, and have always been, God awful. I wonder if ABC Daytime will realize this before it's too late?
Also, I know I keep asking this, but what exactly is the point of Caleb (Michael Nouri)? No offense to the amazing actor, but I simply can't invest in this contrived tale. There was no reason whatsover for David Kreizman and Donna Swajeski to create some new heir for Palmer (the late James Mitchell), when there were plenty of heirs fans already had emotional connections with. I would have much rather have seen Daisy, Opal, Petey, Nina, Bobby and JR square off over Cortlandt Electronics than some retconned nephew we'd never head of.
OLTL, which has finally begun to benefit from mainstream media attention, went up 28,000 total viewers over the previous week. Agnes Nixon's other soap baby also went up one one-tenth of a point in households, among women 18-49 and among women 18-34. Take that Chelsea Handler!
General Hospital was the big winner at the House of Mouse for the week. GH went up 121,000 total viewers as everyone in town fretted over Brenda's (Vanessa Marcil Giovinazzo) secret like it was some ancient, Abrahamic principle that would see her net a book deal and a series of interviews on Oprah. GH also went up one-tenth of a point in households and among women 18-49.
CBS Daytime's The Young and the Restless gained the most total viewers of any soap the week of Nov. 8-12. Y&R added 203,000 more people to watch that fickle Sharon (Sharon Case) try to decide which Newman stud she wants to put on some boots and mount.
Oh who am I kidding? We all know it was Mr. Mumbles (Eric Braeden) walking in on Deacon (Sean Kanan) walking Nikki (Melody Thomas Scott) like a dawg that caused the ratings (among other things) to rise! Maria Arena Bell needs to put Kanan on contract STAT! Y&R went up one-tenth of a point in households and among women 18-34 and two-tenths of a point among women 18-49.
Y&R's kid sister, The Bold and the Beautiful went up 6,000 total viewers over the previous week. B&B held steady in households, but went up one-tenth of a point among women 18-49. I think I've gushed enough about B&B's cancer storyline for the fact to be driven home hard that I think it has been the best soap story of 2010, but there's another aspect of B&B I can't get enough of — Brooke (Katherine Kelly Lang) and Thomas (Adam Gregory)!
I'm sorry, call me a pervert, call me a skeeve, call me a Confederate tax collector, I don't give a good kitty, Brooke and her stepson are HOT! I cannot wait for that tall, dark, handsome buck to slide betwixt Brooke's sunkissed, California goodness. That reminds me, I need to pick up a couple of Harlequins for the plane ride home for Thanksgiving....
Brad Bell has definitely gotten his groove back and is managing to balance social relevance with raunch in a way that would most likely make his late, great father very proud. Okay, so that's all for this week. Sound off in the comments about why you think your fave soap did good, bad or ugly in the ratings the week of Nov. 8-12!
Numbers are based on Live+Same Day ratings
Ratings for the week November 8-12 2010
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,993,000 (+203,000/+78,000)
2. B&B 3,049,000 (+6,000/-227,000)
3. GH 2,528,000 (+121,000/-290,000)
4. DAYS 2,498,000 (+72,000/-557,000)
5. OLTL 2,396,000 (+28,000/-296,000)
6. AMC 2,261,000 (-60,000/-492,000)
1. Y&R 3.5/12 (+.1/-.1)
2. B&B 2.2/7 (same/-.2)
3. DAYS 1.9/6 (+.1/-.3)
4. GH 1.8/6 (+.1/-.3)
4. OLTL 1.8/6 (+.1/-.2)
6. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: October 25-29, 2010)
Women 18-49 Viewers
1. Y&R 1,097,000 (+94,000/-42,000)
2. GH 848,000 (+66,000/-128,000)
3. DAYS 721,000 (+61,000/-191,000)
4. OLTL 679,000 (+56,000/-127,000)
5. B&B 647,000 (+29,000/-70,000)
6. AMC 537,000 (-14,000/-215,000)
Women 18-49 Rating
1. Y&R 1.7/11 (+.2/same)
2. GH 1.3/8 (+.1/-.2)
3. DAYS 1.1/7 (+.1/-.3)
4. OLTL 1.0/7 (+.1/-.2)
4. B&B 1.0/6 (+.1/-.1)
6. AMC 0.8/5 (same/-.3) <- ties low rating (4th straight week)
Girls 12-17 Viewers
1. Y&R 49,000 (+1,000/+22,000)
2. B&B 35,000 (-3,000/+14,000)
3. GH 25,000 (-7,000/-32,000)
4. DAYS 18,000 (-14,000/-15,000)
4. OLTL 18,000 (-2,000/-21,000)
6. AMC 12,000 (-3,000/-6,000)
Women 18-34 Rating
1. Y&R 0.9/6 (+.1/-.2)
2. GH 0.8/5 (same/-.4)
3. DAYS 0.7/5 (same/-.4)
3. OLTL 0.7/4 (+.1/-.2)
5. B&B 0.5/4 (same/-.2)
5. AMC 0.5/3 (same/-.4) <- ties low rating (4th straight week)
Men 18+ Viewers
1. Y&R 1,182,000 (+18,000/-8,000)
2. B&B 662,000 (+7,000/-50,000)
3. DAYS 541,000 (-1,000/-67,000)
4. GH 450,000 (+4,000/-41,000)
5. OLTL 409,000 (-41,000/-81,000)
6. AMC 392,000 (-63,000/-157,000)
Day-To-Day Ratings - HH/Total Viewers
For the SEASON September 20, 2010 through November 14, 2010
1. Y&R 3.6
2. B&B 2.3
3. GH 1.9
3. DAYS 1.9
5. AMC 1.8
5. OLTL 1.8
Women 18-49 Rating
1. Y&R 1.7
2. GH 1.4
3. DAYS 1.2
4. OLTL 1.1
5. B&B 1.0
6. AMC 0.9