The ever-enterprising Lauralee Bell (Family Dinner) is back with a new web series entitled Just Off Rodeo. Co-created with her hubby Scott Martin under their Martin-Bell Productions shingle, Just Off Rodeo revolves around Danielle (Jennifer Birmingham), a vapid heiress, whose dad forces her to work at his posh Beverly Hills boutique and Cat (Zoe Taylor), a starstruck salesgirl. Think Ugly Betty, except no one is ugly.
The innovative webcom allows viewers to purchase the apparel sported in the serial on the Just Off Rodeo website. Me thinks Bell's late father Bill Bell, Sr. (co-creator with wife Lee Phillip Bell of The Young and the Restless and The Bold and the Beautiful) would be impressed, not only with the razor sharp writing, but the smart business model!
Check out the premiere episode of Just Off Rodeo, where the ultimate divo stylist Rodrigo (Mike Rose) descends upon the boutique, just in time to help a desperate publicist (Gloria Coco) create a look for her hot mess, pop star client (Jordyn Napthal). To watch click here.