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Ratings, Rants and Raves: Both AMC and OLTL Hit New Lows in Most Coveted Women 18-49 Demo!

U-G-L-Y, you ain't got no alibi, you ugly! I said, you ugly! That's what could be chanted about ratings for the ABC sudsers for the week of February 28-March 4 (Source: Soap Opera Network). Let's start with the soap everyone is clinking and booming to see if it held it's stellar numbers from the last cycle, General Hospital dropped 137,000 total viewers, but was still up year-to-date by 206,000. In the aftermath of the BrenSon wedding, GH also dipped one-tenth of a point in households and among women 18-49. The sudser held steady in the 18-34 demo, however.


One Life to Live shed 142,000 total viewers over the previous week and dropped one-tenth of a point in households. OLTL was dealt a more crushing blow among the coveted women 18-49 demo, dropping two-tenths of a point and hitting a new low. OLTL also dropped one-tenth of a point among women 18-34. I thought OLTL was hysterical the week in question. I am actually enjoying Tess (Bree Williamson) this time around. She and Ford (David Gregory) have killer chemistry, although I am still bummed about losing my Lang (Brittany Underwood). I wasn't so crazy about Todd (Trevor St. John) wielding a gun at children. Come on now; America can accept that, but I had to lose Kish?

The biggest loser on the Mouse House dial for the week was All My Children. In fact, Alison Sweeney oughta do a crossover to give them a prize or something. AMC lost a whopping 256,000 total viewers over the previous week. AMC went down one-tenth of a point in households, and two tenths of a point among women 18-49. Like OLTL, AMC hit a new low in the coveted demo. Jesus take the Wheel. This is so not the month for these particular two soaps to be posting numbers this dismal. Both AMC and OLTL also posted new lows among viewers 18-49. AMC held steady among women 18-34, tied at it's all-time low in that demo for the third week running. 

While I've been on record as enjoying Kendall (Alicia Minshew) and Griffin's (Jordi Vilasuso) storyline. I am not thrilled about muy caliente spitfire Cara (Lindsay Hartley) marrying Tad (Michael E. Knight), nor did I like Erica (Susan Lucci) kissing boring, old Caleb (Michael Nouri). Can Caleb fall over the side of that mountain he came from and Erica be consoled by Tad? Pretty please with a ratings boost on top? As for Cara, as I  said on Twitter I'd love for Amanda (Chrishell Stause) to pull a Bobbie Spencer and bring her brother Tim Dillon back to town to seduce Cara in order to keep her far from Jake (Ricky Paull Goldin). Wishful Casting: Chad Brannon as Tim Dillon. 


Days of Our Dumbass Doppelganger Storylines lost 110,000 total viewers over the previous week. DAYS went down one-tenth of a point in households, yet held steady among women 18-49 and women 18-34. As I mentioned on the podcast, I am boycotting DAYS until this Rafe (Galen Gering) lookalike story is over. Someone tell me if Chad (Casey Deidrick) hauls off and pins Will (Chandler Massey) down and plows him like an overgrown field, because that's about the only thing that would make me tune in before Faux Rafe dies. Okay, I would tune in for a bazillionth Bo and Hope (Peter Reckell and Kristian Alfonso) wedding set to "Tonight I Celebrate My Love", with appropriate flashing back of course!

Over at CBS Daytime, The Young and the Restless hit a new low in total viewers, dropping 162,000 over the previous week.  Luckily for Y&R, no one really cares about total viewers. The soap held steady in households, and actually went up one-tenth of a ratings point where it really counts, women 18-49. Y&R also went up an impressive two-tenths of a point among women 18-34.

Y&R has been quite simply amazing for these past few weeks. The arbitration storyline has been Maria Arena Bell's best since Kay (Jeanne Cooper) "died" a few years back. You don't know how worried I am to be typing these affirmations, because Y&R can tend to go from brilliant drama to "So long, Sister Killer" in 0 to 60 seconds, so I am hoping for the best. MAB please, please, please continue in this vein, telling rich, character-driven drama about the Newmans, Abbotts, Chancellor and Winters. If you do, we might even start calling you Auntie Ri Ri again.

Last, but certainly not least, The Bold and the Beautiful dropped 97,000 total viewers over the previous week. B&B held steady in households, however, and actually went up one-tenth of a point among women 18-49. The guilty pleasure saga of the Forresters, Logans, Spencers, Barbers and Joneses also went up one-tenth of a point among women 18-34. I'm not crazy about Dollar Bill (Don Diamont)  plotting to kill a pregnant woman, but Diamont is really impressing me with how menacing he can play. Demographically speaking, the Bell client soaps did okie dokey smokey for the week! Let's see how things shape up next week after the post-arbitration numbers are in. Until then, to read more of my ranting and raving about soaps and pop culture, as well as my adventures in low carb dieting and the occasional Tweet fight with the Parents Television Council, follow me on Twitter @jamey_giddens!

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low

2. B&B 2,830,000 (-97,000/-379,000)

3. GH 2,788,000 (-137,000/+206,000)

4. DAYS 2,646,000 (-110,000/-327,000)

5. OLTL 2,391,000 (-142,000/-72,000)

6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)


1. Y&R 3.3/11 (same/-.3)

2. B&B 2.1/7 (same/-.3)

2. GH 2.1/7 (-.1/+.2)

4. DAYS 1.9/6 (-.1/-.3)

5. AMC 1.8/6 (-.1/-.2)

5. OLTL 1.8/6 (-.1/same)

Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)

2. GH 811,000 (-63,000/-48,000)

3. DAYS 694,000 (-45,000/-172,000)

4. B&B 572,000 (+53,000/-128,000)

5. OLTL 543,000 (-127,000/-195,000) * <---- new low

6. AMC 469,000 (-107,000/-262,000) * <---- new low

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* OLTL previous low: 570,000 (February 14-18, 2011)

* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.1/7 (same/-.2)

4. B&B 0.9/6 (+.1/-.2)

5. OLTL 0.8/6 (-.2/-.3) <---- new low

6. AMC 0.7/5 (-.2/-.4) <---- new low

Girls 12-17 Viewers

1. DAYS 37,000 (+15,000/+18,000)

2. Y&R 30,000 (-19,000/+12,000)

3. B&B 23,000 (-14,000/+10,000)

4. GH 19,000 (-10,000/-16,000)

4. OLTL 19,000 (-3,000/-12,000)

6. AMC 9,000 (-5,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.2/-.2)

1. GH 0.8/5 (same/-.1)

3. DAYS 0.6/4 (same/-.4)

4. B&B 0.5/4 (+.1/-.2)

4. OLTL 0.5/4 (-.1/-.2)

6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)

Men 18+ Viewers

1. Y&R 1,029,000 (+15,000/-69,000)

2. DAYS 639,000 (-6,000/+52,000)

3. B&B 581,000 (-32,000/-127,000)

4. GH 504,000 (+8,000/+36,000)

5. OLTL 429,000 (+2,000/+15,000)

6. AMC 426,000 (-48,000/-80,000)


Day-To-Day Ratings - HH/Total Viewers


Monday: 1.9/2,419,000

Tuesday: 1.7/2,197,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/1,982,000

Friday: 1.8/2,266,000


Monday: 2.2/2,971,000

Tuesday: 2.0/2,773,000

Wednesday: 2.0/2,717,000

Thursday: 2.1/2,712,000

Friday: 2.2/2,974,000


Monday: 2.0/2,699,000

Tuesday: 1.9/2,731,000

Wednesday: 1.8/2,505,000

Thursday: 1.8/2,655,000

Friday: 1.9/2,641,000


Monday: 2.2/2,996,000

Tuesday: 2.0/2,722,000

Wednesday: 2.2/2.972,000

Thursday: 2.0/2,533,000

Friday: 2.0/2,716,000


Monday: 1.9/2,627,000

Tuesday: 1.7/2,261,000

Wednesday: 1.9/2,629,000

Thursday: 1.7/2,118,000

Friday: 1.8/2,320,000


Monday: 3.3/4,508,000

Tuesday: 3.2/4,380,000

Wednesday: 3.3/4,638,000

Thursday: 3.4/4,545,000

Friday: 3.2/4,250,000


For the SEASON September 20, 2010 through March 6, 2011


1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

Photo credit: ABC