One of the few mainstream, non-soap journalists who has actually reported on how the disastrous tactics of execs like former CBS Daytime Chief Barbara Bloom and ABC Daytime President Brian Frons have crippled the American soap opera, is encouraging more advertisers to follow Hoover's lead. Showbiz 411's Roger Friedman weighed in on the vacuum manufacturer's move to pull ads from ABC following the cancellations of All My Children and One Life to Live stating:
I’ll tell you what: I’m going to buy a Hoover vacuum cleaner today. The company is pulling its ads from ABC in protest over the cancellations of “One Life to Live” and “All My Children.” It’s a bold statement for an advertiser to take such a position. But good for Brian Kirkendall, VP of marketing for Hoover. He’s like Don Draper taking out his ad on “Mad Men” against smoking. Kirkendall obviously sees what’s coming at ABC: No Regis or Oprah, no two hour block of soaps to which viewers were loyal. Other advertisers should hop on board. ABC has left you all with a mess. (Just the way CBS has done by replacing “As the World Turns” with dreck.) The curious thing is that ABC always put a lot of money and time into soap promotion; CBS did not. For ABC to turn against its audience may become a historic mistake.
I wonder how much more bad PR will it take for ABC to finally do what they should have done years ago and fire Brian Frons?