Hey Brian Frons, you just cancelled the No. 2 soap opera in daytime. What are you gonna do next? If you say go to Disneyland, don't expect to see many soap fans. One Life to Live continued to soar in the ratings the week of April 18-22. (Source:Soap Opera Network) Sans promotion or marketing support from ABC Daytime, the cancelled sudser went up a whopping 263,000 total viewers, beating General Hospital in total viewers. OLTL also went up two-tenths of a point, hitting a 2.0 in households, tying The Bold and the Beautiful for No. 2. According to SON, the last time OLTL was No. 2 in households was May 23-27, 2005. Among women 18-49, OLTL held steady at No.3 and was tied with GH at No. 2 among women 18-34. Okay this is the part where I cite the reasons why it's absolutely criminal that OLTL is being cancelled, but I already did that this week.
All My Children, also recently cancelled for a talk show called The Spew, went up 177,000 total viewers over the previous week. AMC went up one-tenth of a point in households, but stayed the same in women 18-49, tied with B&B in last place among the coveted demo. AMC was also tied for last among women 18-34. As much as I love me some Erica Kane (Susan Lucci), this kidnapping story is so silly. Thank God for Darnel Williams (Jesse) struggling to wrap his mind around passing off Lucy as his and Angie's (Debbi Morgan) child. Now that was good soap!
GH was No. 4 in total viewers for the week. The sudser held steady in households, tied at No. 4 with AMC. Oh, yeah, just in case you didn't catch it when I said it earlier, GH was tied with OLTL among women 18-49 and women 18-34. A soap with a much bigger budget, higher paid stars, tons of promotion and marketing assistance, filmed in LA, etc. was tied with one that just got cancelled. I really needed to have signed up for Fronsian math in high school, because without it I may never understand the business decisions that are made in daytime. Seriously, when is Anne Sweeney going to correct this blood letting? Storywise everyone was still trying to keep Michael (Chad Duell) from joining the mob, while Jason (Steve Burton) and Sam (Kelly Monaco) talked about having a Replace-o-Baby. Good times.
CBS Daytime's The Young and the Restless went up 228,000 total viewers over the previous week. Y&R also climbed one-tenth of a point among women 18-49 for the week. Sharon's (Sharon Case) faux death and Phick sex no doubt helped spike the numbers in Genoa City. A lot of Y&R was been there/seen that with all the fake deaths and stuff the week in question, but considering Sony and the Bells are two of the few companies that actually want to stay in soaps, I am gonna try to go easier on Y&R. I said try...
Y&R's half sister The Bold and the Beautiful went up 157,000 total viewers, holding at No. 2 in total viewers and households (tied with OLTL in the latter). B&B continued to do terrible in the demos, however, tied with cancelled AMC among women 18-49 and 18-34. I'm enjoying B&B's twin scandalous storylines featuring Ridge and Taylor's (Ron Moss and Hunter Tylo) horny offspring in "taboo" stories. While Steffy (Jacqueline MacInnes Wood) was trying to get Bill (Don Diamont) to put more than a dollar in her G-string the week in question, Thomas (Adam Gregory) was getting off to a bumpy trip to Oz with his Step MILF.
Days of Our Lives was dead last in total viewers and households, but tied OLTL for third among women 18-49. DAYS climbed one-tenth of a point among women 18-34, tied for No. 2. Deadline recently reported on rumors that NBC was interested in buying OLTL, and I think the Peacock would be damn smart to strongly consider it. NBC wanted to buy Another World from Procter and Gamble, who refused. As the broadcast network strives to rebuild its brand post-Zucker, winning goodwill from 2.5 million soap fans could go along way, plus bolster DAYS by making it once again a part of a soap lineup. Heck, while they're at it, they could let Ron Carlivati write both soaps! Again, a blogger can dream. See you next Ratings.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,704,000 (+228,000/-293,000)
2. B&B 2,849,000 (+157,000/-458,000)
3. OLTL 2,762,000 (+263,000/+507,000)
4. GH 2,547,000 (+10,000/-61,000)
5. AMC 2,521,000 (+177,000/+53,000)
6. DAYS 2,403,000 (+49,000/-103,000)
1. Y&R 3.3/11 (same/-.3)
2. B&B 2.0/6 (same/-.3) <---- ties low (3rd straight week)
2. OLTL 2.0/6 (+.1/+.3) *
4. AMC 1.9/6 (+.1/+.1)
4. GH 1.9/6 (same/same)
6. DAYS 1.7/6 (same/-.2) <---- ties low (6th straight week)
* Last time in 2nd was May 23-27, 2005
Women 18-49 Viewers
1. Y&R 913,000 (+32,000/-215,000)
2. GH 713,000 (-58,000/-133,000)
3. OLTL 690,000 (+22,000/+62,000)
4. DAYS 630,000 (+33,000/-109,000)
5. B&B 525,000 (+9,000/-175,000)
6. AMC 520,000 (-20,000/-85,000)
Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.3)
2. GH 1.1/7 (-.1/-.2)
3. OLTL 1.0/7 (same/same)
3. DAYS 1.0/6 (+.1/-.1)
5. AMC 0.8/5 (same/-.1)
5. B&B 0.8/5 (same/-.3) <---- ties low (3rd straight week)
Girls 12-17 Viewers
1. Y&R 37,000 (+3,000/+3,000)
2. B&B 25,000 (+1,000/-8,000)
3. OLTL 18,000 (-2,000/-6,000)
4. GH 17,000 (+5,000/-24,000)
5. DAYS 14,000 (-6,000/-8,000)
6. AMC 10,000 (+3,000/-10,000)
Women 18-34 Rating
1. Y&R 0.8/6 (same/-.3)
2. GH 0.6/4 (-.2/-.3) <---- ties low
2. OLTL 0.6/4 (-.1/same)
2. DAYS 0.6/4 (+.1/-.3)
5. B&B 0.4/3 (same/-.2) <---- ties low (2nd straight week)
5. AMC 0.4/3 (-.1/-.3)