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Kiss My Agenda: One Life to Live The Only Soap Not to Shed Viewers in Key Demos in 2010-11

Ever since I was a wee lad my Granny frowned upon my penchant for simply relishing in the joy being right. At almost 34, let's just say some things never change! Entertainment Weekly has analyzed daytime soap opera ratings for the 2010-11 TV season and guess what they found? One Life to Live was the only daytime soap not to lose ground in key demos over the previous season!


Remarkably, One Live to Live remained flat this season versus last (1.1) while its numbers went up slightly (from 2.5 million to 2.6 million). And it was the only soap not to dip in the key demo. Every show was down, including The Young and the Restless (1.6 versus last year’s 1.9), General Hospital (1.4 versus 1.5), Bold and the Beautiful (1.0 versus 1.1) and Days of Our Lives (1.2 versus 1.4). Each women 18-49 ratings point equals 659,000 viewers.

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Well, if I have an agenda, at least I know how to bet on the right horse! Anybody wanna go to the races? Wait. Nah. Brian Frons would find out we were going and try to cancel the Kentucky Derby.