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Just Call Her 'Katie': Talk Show That Will Likely Cost Fans Final ABC Daytime Soap Gets a Name

Media and entertainment sites are all abuzz following Monday's reveal by TV Newser of the first art work promoting Katie Couric's upcoming, syndicated talk show. The chatfest, which will be simply called Katie, will air largely on ABC stations and resulted in the network having to cede an hour back to affiliates, meaning come fall of 2012 there won't be enough room at the ABC Daytime inn for The Chew, The Revolution, Katie and General Hospital. Here's what executive producer Jeff Zucker had to say about the vehicle:


“I think Katie is a unique brand in television,” Zucker said at the time. “The mere fact that you can just say Katie and know who we are talking about is evidence of that.”

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He also thought The Jay Leno Show was a good idea.

While I was a big fan of Couric during her many years on Today and in no way hold her responsible for Disney's decision to ditch their soaps, I have never wanted to see a project fail more. Will you guys be watching Katie? Sound off in the comments!