Chew on this news, Soap Slayers. While ABC Daytime's The Chew might have matched All My Children's most recent numbers on Monday, sources tell Daytime Confidential NBC Daytime's Days of Our Lives also had an impressive turnout for that sudser's much-heralded "reboot" on Monday.
According to one source, DAYS hit a 1.9 in households on Monday, which is two-tenths of a point higher than its household average for the week of Sept.12-16. DAYS also went up one-tenth of a point among women 18-49, says the insider. Among the coveted demo, DAYS achieved a solid-for-these-days 1.0.
On Monday's episode of DAYS, Horton granddaughter Hope Williams Brady (Kristian Alfonso) and hubby Bo (Peter Reckell) gathered practically the entire town of Salem, U.S.A. for a celebration in honor of late patriarch and matriarch Dr. Tom and Alice Horton (the late MacDonald Carey and Frances Reid). The glitzy event featured the returns of two of Salem's most popular supercouples, John Black and Dr. Marlena Evans (Drake Hogestyn and Deidre Hall) and Carrie and Austin Reed (Christie Clark and Patrick Muldoon), as well as the recently returned Jack Deveraux (Matthew Ashford), Doug and Julie Williams (Bill and Susan Seaforth Hayes). That idiot woman from the Millionaire Matchmaker was also in town for some reason, but we won't hold the latter against them (You know I couldn't do a full post without just a wee bit of snark!).
The episode, a beautiful, romantic hallmark to the fans who have stood by the show during recent rocky years, also served to set up a slew of new stories, including a mystery concerning the late Alice "Gram" Horton, Will's (Chandler Massey) inability to claim his galpal in public, Sami's (Alison Sweeney) uncertain career options, and what exactly brought Jack and Jarlena back to Salem.
Congrats to DAYS' cast and crew, led by Ken Corday and co-executive producers Noel Maxam and Greg Meng, as well as new headwriters Marlene Clark Poulter and Darrell Ray Thomas, on a job well done. For the first time in years, I am excited to watch DAYS every day. Here's hoping Days of Our Lives continues to climb creatively — and in those all-important demos. I want to see Hortons, Bradys, DiMeras, Carvers, Kiriakises and the like celebrating in that swanky new town square for the soap's 50th anniversary in a few years!