CBS has tried pretty much everything to make The Early Show competitive with NBC’s Today and ABC’s Good Morning America, with little luck. Now it’s changing things up once again. According to the New York Times, Charlie Rose and Gayle King are joining The Early Show, which will focus on hard news. Reportedly, the show’s new format will take a page from MSNBC’s Morning Joe and ABC’s The View and be more conversational.
The plan calls for Mr. Rose, who has contributed in the past to the network’s most popular program, “60 Minutes,” to help lead the 7 a.m. hour with Ms. Hill, who joined CBS from CNN in early 2010.
Ms. King will help lead the 8 a.m. hour, typically the softer hour for morning news shows. CBS plans to feature its correspondents, like John Miller, a law enforcement correspondent who was recently hired by the network, and hire other contributors, in much the same way that MSNBC’s “Morning Joe” has a set of recognizable members of its roundtable.
Both Morning Joe and The View’s success can in part be attributed to the chemistry and differing opinions of their respective hosts and recurring regulars. It will be interesting to see if The Early Show’s new formula leads to success. The New York Times also reveals CBS plans to make its official announcment on November 15.