This should come as cold comfort to fans of ABC Daytime's recently cancelled soap opera One Life to Live. According to TV Media Insights, the 43-year-old sudser's aggressively-marketed replacement The Revolution lost 21 percent of lead-in The Chew's audience and was down 17 percent from OLTL's numbers in the same timeslot a year ago. Can you say The Jay Leno Show disaster in daytime?
According to weighted results for the 56 metered markets on January 16, new talker The Revolution, hosted by Ty Pennington, Tim Gunn, Dr. Tiffanie Davis Henry, Dr. Jennifer Ashton and celebrity trainer Harley Pasternak, opened with a sluggish 1.9 rating/5 share. Comparably, that declined from the lead-in average (2.4/ 6) by 21 percent in rating, and year-ago time period occupant One Live to Live (2.3/ 6) by 17 percent.
It's really too bad that Disney-ABC's investors will ultimately be the ones who pay the price for the corporation's leadership thinking it would be so easy to "train" viewers away from scripted programming in the daytime. Much like NBC's idiotic move a few seasons back to do five hours of Jay Leno in primetime, a shift to an all talk/reality daypart will prove disastrous for ABC. Did you tune in for The Revolution? If so, tell us what you thought about it in the comments!
Photo credit: ABC