Is the Hallmark Channel about to jump into the scripted series game? According toAd Weekthey are!
While no decisions have been finalized, the network is at least considering adding a scripted series to the all-important 8 p.m. to 11 p.m. slot, according to a company executive. An announcement could be ready as soon as the network's upfront presentation to marketers in March.
While the article doesn't begin to speculate on the type of scripted series the network is considering, it does mention that ad buyers tend to prefer scripted series to reality shows. Who knew? Hallmark has had a lot of success in the past with their made-for-TV movies, starring such daytime soap stars as Genie Francis (The Note franchise) and Francis' General Hospital costar Vanessa Marcil Giovinazzo (The Nanny Express). Here's hoping if Hallmark does opt to go the scripted series route, it'll be with a soapy one!
Photo credit: Hallmark Channel