Network television execs and Madison Avenue advertising agents may be unsure if daytime soap operas are still the best vehicles to reach American women, but for one GOP presidential hopeful, there was no better way to get to the hearts and minds of women in the U.S., ahead of Super Tuesday, than soaps!
According to Bloomberg, Mitt Romney aired 508 spots during soap operas like General Hospital and The Young and the Restless.
Romney aired ads during talk shows such as “The View” and “Dr. Phil.” He had 508 spots during “The Young and the Restless,” “General Hospital” and other soap operas. He placed ads in entertainment shows -- ones that highlight fashion trends like those seen on the red carpet -- more than 700 times. Those kinds of shows attract female viewers, Feltus said.
Now I have about as much in common with Romney, politically-speaking, as Kathy Griffin does with Sarah Palin, however, it's good to see someone believing daytime soaps are still a pretty good way to reach a diehard audience of women viewers!