Cancelling One Life to Live for reality series/lifestyle talk show hybrid The Revolution will go down as one of the most lineup-destroying decisions in television history. While cutting two long-running, ABC Daytime soaps at once hasn't proven quite as destructive for ABC Daytime as Jeff Zucker's move, during the 2009-10 TV season, to replace five hours of scripted programming a week with The Jay Leno Show was for NBC primetime — it's close.
If you don't believe me, just check out the ratings for The Revolution for the week of March 5, 2012. According toTV Media Insights, the national network talk show, which launched with an expensive, lengthy PR and marketing campaign, was only watched by 1.4 million viewers the week in question, hitting a series low. The Revolution was down 40 percent among total viewers than One Life to Live in the timeslot a year earlier. Among the most coveted women 18-49 demo, it was down 44 percent from OLTL; 50 percent among W18-34.
The Revolution's lineup mate, The Chew came in at 2.23 million total viewers, which was off AMC's numbers year-to-date by just 4 percent. The Chew matched AMC among W18-49 from the same time period one year ago and improved on the soap opera's W18-34 numbers by 25 percent.
Said veteran TV analyst Marc Berman:
The Chew is livable; The Revolution is a disaster.
In other network talk ratings news, The View was watched by 3.6 million total viewers; while CBS Daytime's The Talk had 2.15 million viewers tuning in.
Photo credit: ABC