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Ricki Lake Mounts Aggressive Social Media Campaign Ahead of New Talk Show

The producers behind Ricki Lake's upcoming return to syndicated daytime talk aren't relying simply on traditional forms of social media to get the word out. According to a new article in Broadcasting & Cable, Twentieth Television, producer and syndicator of The Ricki Lake Show, are working to create an online "groundswell" by engaging and cultivating "friends of Ricki". One way they're trying to accomplish this is by broadcasting  live production meetings for the talker once a month via Facebook and UStream.


“People always want to see behind the scenes,” says Lisa Kridos, The Ricki Lake Show’s executive producer. “This is not like airing the show and then asking people afterwards what they thought. Every show says they use social media, but we not only say it, we actually do it and are listening to what people have to say.”

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Reportedly, after the first installment of Lake's behind-the-scenes vignettes aired in March, "likes" on her show's Facebook page went from 10,000 to 70,000. Next up is a digital magazine which can be accessed through iPhone apps, iPads and Android devices.

With so many high profile chatfests set to debut this fall, Lake's show could use a little extra social media love, but will it be enough to help her syndie series stand out amid new vehicles from Katie Couric, Steve Harvey, Jeff Probst, Bethenny Frankel and countless others? Only time (and the Nielsens) will tell. The Ricki Lake Show's next behind-the-scenes segment for Ustream and Facebook is set to go live April 26 at 4 p.m. PT/7 p.m. ET.

Photo credit: Twentieth Television