I'd heard a rumor NATAS was considering this nonsense, and prayed it wouldn't prove true. I guess the Soap Gods were fowarding my calls to voicemail, because Soaps In Depth is reporting the Outstanding Younger Actor and Actress categories have been cut from the main Daytime Emmy program on June 23!
Those awards will be handed out at the Creative Arts Daytime Emmys on June 17. Okay, I've been trying to be all Namaste of late, but this is some flat out b.s!
With daytime television ratings—not to mention the Daytime Emmy telecasts—literally starving for viewers in the coveted 18-34 demo, why the heck would you cut the two categories that might possibly draw a few eyeballs in that age range? Whether the show ends up online, HLN or the Game Show Network, you're gonna want the younger fans Mad Ave so desperately craves to tune in!
One of the nominees, Shelley Hennig (ex-Stephanie)from Days of Our Lives, just did a full season on a primetime series, The CW's The Secret Circle. A savvy PR could have garnered interest from Teen.com, JustJared, etc. on just her appearance on the red carpet alone.
Beyond that, brilliant,YA actors like One Life to Live's Eddie Alderson (ex-Matthew) and Chandler Massey (Will) from Days of Our Lives deserve to have their contest presented at the actual Daytime Emmys, alongside all of their soap acting peers; not relegated to the doggone tech awards, where some cable cooking host will receive her trophies for making the best guacamole!