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Brad Bell on Future of Bold and Beautiful: "The Show is Going to Have a Vibe Like One Tree Hill"

The Bold and the Beautiful showrunner Brad Bell is moving forward with efforts to refocuse the 30-minute series on its younger set. However, that doesn't mean the Hope/Liam/Steffy triangle will remain front and center. In a pair of revealing chats with TV Guide Magazine's Michael Logan and Soap Opera Digest's Devin Owens, Bell talks in depth about what the future of B&B will look like.


Said Bell in the Sept. 3-9 issue of TV Guide regarding Rick Forrester's (Jacob Young) upcoming power grab:

"Rick is a young man sick of sitting on the sidelines who will finally come into his own," says Bell, "He'll become a passionate, sexy, driving force of the show, making a strategic play for Caroline [Linsey Godfrey] and going after Ridge's position as head of Forrester Creations. The guy is going to be on fire, very much like Ridge was in his youth."

On why the Hope/Liam/Steffy triangle dominated storylines this summer in the Sept. 10 issue of SOD:

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"Ratings. This trio has been a hit with the majority of the audience. Our demos and overalls are up from last year, while the other shows are mostly down."

Well, he does have a point there! B&B's ratings are relatively strong in this current Nielsens climate for daytime soaps. When asked about what to expect from B&B in the future, Bell said this to SOD:

"We're continuing our commitment to shooting exteriors. We have a new resolve to feature young musical talent. The show is going to have a vibe like One Tree Hill or a primetime show, in that we're going to use current music and images to tell much more story than overdosing on words."

Okay, am I the only one having flashbacks to Ellen Wheeler's promise to make Guiding Light more like The Hills? Here's hoping Brad's experiment turns out better than that one did.

For more from Bell, pick up the Sept. 3-9 issue of TV Guide and the Sept. 10 issue of Soap Opera Digest.