Michael Strahan joined Kelly Ripa as her official co-host today on Live With Kelly and Michael. As with all new TV marriages, there’s branding and merchandising to be done. It seems Ripa is already looking forward to new opportunities, namely to promote the gap in Strahan’s smile!
The Huffington Post recounts Ripa and Strahan’s thoughts on the topic after Live! With Kelly and Michael's first episode.
Strahan said once he was in Ripa's arms, he started calming down and flashing that famous gap-toothed smile.
"I'm looking forward to the merchandising and the branding of the gap," Ripa said. "I want the 'Mind the gap' t-shirt -- I look forward to that, the branding of our show."
"We are now a gap-friendly show," Strahan said to the audience after taping his first episode. "Never seen so many gaps."