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Why Does NBC Insist on Lazily Promoting Days of Our Lives?


This may be the lamest thing to qualify as a Days of Our Lives promo in at least the last two months, and that's saying saying something. It’s even debatable how current any of the clips included in the promo actually are! 

Carrie (Christie Clarke) slapping Austin (Patrick Muldoon) isn’t remotely close to current. That clip was from March and they aren’t even on the show anymore! I’m pretty sure the shot of John (Drake Hogestyn) and Hope (Kristian Alfonso) is from the rehashed Princess Gina storyline last April. The clip of Stefano (Joseph Mascolo) looks to be from before he was held captive by Ian (Ian Buchanan). The other shots are equally bad and/or out-of-date.

ABC rarely has a problem making promos that entice you to watch General Hospital. You can fault The Bold and the Beautiful for recycling storylines, or groan at The Young and the Restless’  many problems, but at least they produce decent commercials. 

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Save for the recent, successful DAYSaster campaign, DAYS' promos are notorious for providing absolutely no reason to watch the actual series. It's bad enough DAYS' spots are usually nothing more than a voice over, complete with a string of poorly-edited clips. Now they're using old clips on top of everything else!  

There is absolutely no excuse for producing promos this lazy, especially when soaps are fighting for their very existence. If you have 16 seconds of your life to spare—knowing you will never get them back—watch this week’s DAYS promo after the jump!