Everything old doesn't appear to be sustaining new viewers for NBC's Days of Our Lives. After an initial few weeks of positive numbers, DAYS' reset of all of the stories the soap was telling during Gary Tomlin and Chris Whitesell's last stint fell in total viewers, households and women 18-49 the week of Sept. 3-7. (Source: Soap Opera Network)
DAYS dropped 113,000 total viewers, went down one-tenth of a point in households and among W18-49 (tying its all-time low) to be specific. Among W18-34, the soap opera held steady with the previous week's numbers.
In story, Sami (Alison Sweeney) needed Rafe (Galen Gering) to put in a good word, in order to get the charges against her dropped. When Rafe suspected Sami was only offering to be nice to his sister to get what she wanted, he blasted her. Sami in turn confronted Rafe about the paternity of Nicole's (Arianne Zucker) baby; while EJ (James Scott)—the real daddy—offered to use his newly-restored DiMera name to help Sami.
On the other side of Salem, Nicole moved in with Jennifer (Melissa Reeves), after her plan to get Daniel (Shawn Christian) to take her in failed. Daniel tried to pawn her off on Victor (John Aniston) and Maggie (Suzanne Rogers), but to no avail. Kayla (Mary Beth Evans) was hired as University Hospital's chief of staff, just in time to hire Jenn to do PR again. It's like one big Rock Hudson/Doris Day screwball comedy spoof, only Jennifer is supposedly a grieving widow and Sami, EJ and Nicole routinely steal one another's children and make people think they're dead.
One storyline playing out in Salem I actually enjoyed the week in question, was Nick Fallon's (Blake Berris) release from prison. Melanie (Molly Burnett) burst into his parole hearing, where she testified Nick should be set free. Little did she realize her former captor would have to stay in Salem for the duration of his parole.
General Hospital didn't do very well during its last week in the 3 pm EST timeslot. The ABC soap lost 100,000 total viewers. GH also fell one-tenth of a point in households. However, the soap held steady at No. 2 in W18-49 and W18-49.
Jason Morgan (Steve Burton) once again saved the day, by busting a cap in Ewen's (Nathin Butler) chest. Unfortunately, Jason couldn't take Ewen out before the troubled doctor landed some hot lead into Jason's leg. Liz (Rebecca Herbst) was quite the efficient Nightingale, bandaging SuperJase up for old time's sake.
Over at the house that Alan (Stuart Damon) gave to Monica (Leslie Charleson), Todd tried to convince Port Charles' richest citizens to chip in to pay Jerry Jacks' (Sebastian Roche) ransom.
Tracy (Jane Elliot) proved to be Patient Zero and headed to GH to see if her blood could be used to create a cure. Patrick (Jason Thompson) received help from the only woman who could read the "late" Dr. Robin Scorpio's (Kimberly McCullough) handwriting — her stepcousin Maxie (Kirsten Storms).
McBain (Michael Easton) was with Sam (Kelly Monaco) when the effects of the pathogen began to take effect on her. He rushed her to GH, interrupting what should have been one helluva Liason reunion! Instead, JaSam fans were treated to a "What If" fantasy episode, where Sam told Jason her thoughts about how their lives would have worked out had she never heard what Heather Webber (Robin Mattson) had to say. Instead of "What If" how about "As If"?
On the teen set, Kristina (Lindsey Morgan) and Co. were in Vegas; while Molly (Haley Pullos) thought about having sex with TJ (Tequan Richmond) before they both perished. Has he even given Molly her first hickey? Baby steps, kiddos, baby steps!
The Young and the Restless dipped 41,000 total viewers over the previous week. Y&R went down a staggering two-tenths of a point in households, yet was the only soap to go up among W18-34. Among W18-49, the CBS sudser held steady.
After finding Summer's stolen concert tickets in Sharon's (Sharon Case) possession, Victoria (Amelia Heinle) had enough ammo to have her competency to run Newman called into question. Nick (Joshua Morrow) was the not-quite-surprise witness in the case and proceeded to tell the judge Sharon had been as crazy as an outhouse rat ever since Cassie had been turned into human road kill. The judge ruled that Sharon had to admit herself for a psych eval to keep her job. Meanwhile, Vicki would serve as interim CEO.
In Los Angeles, Genevieve (Genie Francis) pretended to be a nurse to get closer to an ailing, amnesiac Victor (Eric Braeden). When she found out he hadn't been taking the drugs he needed to make sure his body wouldn't reject Colleen's water-logged heart, she had Tucker ship her some down.
Ronan (Jeff Branson) told Michael (Christian LeBlanc) he and Phyllis (Michelle Stafford) were burning up the sheets the night Tim (Aaron Lustig) died. Phyllis had no choice but to go along with the sordid alibi. She even went so far as to try to sell it to Nick. Her hubby didn't believe her, but that didn't keep him from socking Ronan in the face!
Setting up the next obvious storyline where Jack (Peter Bergman) loses everything, the perfume pusher told Cane (Daniel Goddard) to take out more credit against Jabot and Booty of Nature, in order to buy NE shares. Last but not least, Paul's (Doug Davidson) freedom continued to be put in peril by the dumbest legal team in soaps.
CBS Daytime's The Bold and the Beautiful was the only soap to go up in total viewers and in households — 87,000 and one-tenth of a point respectively. B&B held steady in W18-49 and W18-34.
Silly Hope Logan (Kimberly Matula) called another press conference to tell the fashion community her latest decision about her vagina. Who cares about New York Fashion Week, when Hope's gonna tell everybody about her most recent plans for her hoo ha?
Okay, the conference wasn't technically about Hope's love muscle. It was to let everybody know that since she and Liam (Scott Clifton) were done, she was ditching her bridal line. It's a good thing Forrester is family-owned. Shareholders would have stormed their offices decades ago.
Thomas (Adam Gregory) became aware that Rick (Jacob Young) was manipulating him to be with Hope. Give ol' Tom another week and he'll likely figure out he has a great six pack. Tom's realization didn't stop him from going along with Rick's impromptu announcement that he would be joining the Hope For The Future line and planting a kiss on his stepsister, all while his daft girlfriend Caroline (Linsey Godfrey) looked on.
If any showrunner should totally disregard what we say online, it's Brad Bell. The sillier his show gets, the better it does in the ratings. He apparently knows his audience! See you next Ratings.