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Networks Shell Out For Primetime Soap Pilots

For almost a decade now, ABC has realized the value of soaps—in primetime that is! From Desperate Housewives, Ugly Betty and Brothers and Sisters to Grey's Anatomy, Private Practice and Revenge, the Mouse House has had a lot of success with nighttime suds. This fall practically every new hour-long ABC series is a soap, and if early news from the networks' pilot buys are any indication, the other broadcast channels are following suit!

With NBC finally showing signs of life, the Peacock has purchased a modern-day retelling of the classic novel Wuthering Heights from wunderkind Greg Berlanti. Set in California's grape vineyards, Napa will be scripted by Tom Donaghy (The Whole Truth), with Melissa Kellner Berman (Political Animals, Dirty Sexy Money) as showrunner. Napa sounds like the perfect potential companion to NBC's upcoming Revenge-esque sudser Infamous, starring Meagan Good and One Life to Live alum Bree Williamson (as the central corpse!).


Also from Berlanti Television, NBC has snatched up Family Affair, a sordid drama about what happens to the families left behind, following an accident that kills two adulterous lovers. According to THR, Gossip Girl scribe Sara Goodman is writing the pilot.

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Once the go-to place for evening suds, Fox is jumping back into the bubble bath with a rodeo-themed soap opera from Andrew Miller (Imaginary Bitches, The Secret Circle). Zombieland director Ruben Fleischer will executive produce.

Not to be outdone, ABC bought an untitled soap set in the beauty industry from Make It Or Break It writer Holly Sorensen, to be produced by Mark Gordon. The network that will soon bring us Nashville and 666 Park Avenue, also offered a put pilot commitment to Dressed to Kill, a weekly, serialized, erotic thriller set in the fashion industry. American Horror Story writer Jessica Sharzer will write, reports Deadline.

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