What a difference a competent, social media savvy executive—who actually loves the daytime television landscape—can make! CBS Daytime just posted hella impressive February Sweeps digits for the Tiffany Network.
Top sudser The Young and the Restless was up 15 percent among women 18-49, 14 percent among W18-34 and 11 percent in W25-54. In total viewrs, Y&R inched up one percentage point over the previous week. Y&R has improved leaps and Newman Ranch boulders since Jill Farren Phelps and Josh Griffith took over from The Socialite Showrunner. There are still a few kinks to work out, but overall I am impressed with the new direction!
Sister soap The Bold and the Beautiful was up by 17 percent in W18-49, 9 percent in W18-49 and one percent in viewers. As much as the endless Hope/Liam/Steffy triangle seems to infuriate people online, B&B fans are still a' watchin'!
The CBS soaps weren't the only vehicles to boast increases for the network's daypart the week ending Feb. 8. Fun, frothy chatfest The Talk hit an all-time high in viewers. The talk show averaged 2.54 million viewers, up 16 percent year-to-date. In key demos, The Talk posted a 1.1/06 in W25-54 and 0.8/05 among W18-49, tying ABC juggernaut The View. Congrats to CBS Daytime Chief Angelica McDaniel and Co!