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CBS Daytime Ratings SURGE During February Sweeps!

Employees at the Tiffany Network's daytime lineup should be poppin' bottles right about now. Well, it's a little bit too early. At least wait until it's noon...somewhere!


CBS Daytime posted February-to-February growth during last month's Sweeps period. The Bold and the Beautiful, The Young and the Restless, The Price is Right, Let's Make a Deal and The Talk all climbed among viewers and key demos!

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B&B was up 11 percent in total viewers over last year's Feb. Sweeps. The frothy, 30-minute sudser gained seven percent among women 25-54 and nine percent among W18-49. Among W18-34, B&B was up a whopping 20 percent! Y&R was up one percent in total viewers and 17 percent among W18-34.

The Talk saw its largest Feb. Sweeps audience to date, with an average of 2.47 million people tuning in to the chatfest. The Talk was up eight percent in total viewers and matched its best digits among W35-54.

Below are the ratings breakdowns for Let's Make a Deal and The Price is Right. Congrats to the team at CBS Daytime!

LET'S MAKE A DEAL 1 was up +17% in viewers (3.00m from 2.57m), +11% in women 25-54 (1.0/06 from 0.9/06) and +14% in women 18-49 (0.8/06 from 0.7/05). LET'S MAKE A DEAL 2 was up +12% in viewers (3.43m from 3.07m), +10% in women 25-54 (1.1/07 from 1.0/06), +13% in women 18-49 (0.9/06 from 0.8/05) and +20% in women 18-34 (0.6/04 from 0.5/04).

■· THE PRICE IS RIGHT 1 was up +9% in viewers (4.82m from 4.43m), +17% in women 25-54 (1.4/08 from 1.2/08) and +11% in women 25-54 (1.0/07 from 0.9/06). THE PRICE IS RIGHT 2 was up +9% in viewers (5.75m from 5.27m), +14% in women 25-54 (1.6/10 from 1.4/09) and +20% in women 18-49 (1.2/08 from 1.0/07).