ABC’s Good Morning America has a firm grip on its new throne as the king of the morning show wars. GMA was the No. 1 morning program during the first quarter of 2013 in both total Viewers (5.389 million) and among adults 25-54 (2.026 million), according to Nielsen Media Research.
This is the first time the ABC program's 1Q numbers have bested NBC's Today in 19 years among total viewers; 20 years among the adult demo.
Photo credit: ABC