GMA Wins First Quarter Morning Show Ratings War First Time in 20 Years

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ABC’s Good Morning America has a firm grip on its new throne as the king of the morning show wars. GMA was the No. 1 morning program during the first quarter of 2013 in both total Viewers (5.389 million) and among adults 25-54 (2.026 million), according to Nielsen Media Research.

This is the first time the ABC program's 1Q numbers have bested NBC's Today in 19 years among total viewers; 20 years among the adult demo.

Photo credit: ABC