All eyes in the entertainmernt business community are on Prospect Park's Jeff Kwatinetz, as the CEO's potentially game-changing plan to bring daily soaps online gets ready to kick off with the April 29 returns of One Life to Live and All My Children. Kwatinetz recently gave an exclusive interview with Forbes about the ambitious venture every soap fan is hoping he can pull off. Here are a few excerpts:
On why Prospect Park's The Online Network (TOLN) chose to launch with soaps:
"First of all, I love the soaps. But they also presented us with an opportunity to take a property that has an extremely loyal, long-term fan base and resurrect it in a new format. Taking One Life to Live and All My Children online was a chance for us to make these shows great."
On choosing online distribution over more traditional models:
"There’s a great advantage to online distribution. For starters, we don’t have to deal with region by region markets for distribution. We also eliminate carriage and distribution fees by going online. Our programs will still reach an extremely large audience, who don’t need to have a DVR to access our programs. Fans can access the content whenever, wherever."
We're pulling for ya, J. Kwatz! To find out how Prospect Park plans to monetize and market OLTL and AMC, click here.
Photo credit: Jeff Kwatinetz.com