Get ready for daytime content served up by HuffPost Live. According to Broadcast & Cable, The Huffington Post’sHuffPost Live will provide original daytime content for AXS TV from 10 a.m. to 4 p.m. beginning May 13.
The content distribution deal will have HuffPost Live's original content air Monday through Friday, 10 a.m.-4 p.m. ET starting May 13, making it available to AXS' 40 million subscribers. The daytime programming block will encourage real-time participation, with an on-screen viewer comment stream unique to AXS viewers and a HuffPost Live on AXS TV second-screen app planned for this summer.
AXS TV is backed by Mark Cuban, Ryan Seacrest, AEG and CAA.